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Innovative Leek Launches:<br />

L3M (September – November 2015)<br />

158<br />

Liebig Lobster Soup<br />

(France)<br />

Oils & More Experience<br />

Seasoning Oil<br />

(Germany)<br />

Grandiosa X-tra Allt Kebab<br />

Pizza with Garlic Sauce<br />

(Sweden)<br />

Xrisi Zimi Epirus Herbs Pie<br />

(Greece)<br />

Liebig Velouté de Homard (Lobster Soup)<br />

can be heated in a pan or microwave. The<br />

product retails in a 1L recyclable pack<br />

featuring the FSC logo. The manufacturer<br />

claims to be committed to preserving the<br />

environment and to offer thousands of<br />

products per year to charity organisations<br />

so that everyone can enjoy vegetables.<br />

Oils & More Erlebnis Gewürzöl (Experience<br />

Seasoning Oil) has been repackaged. It is<br />

based on extra virgin Arbequina olive oil<br />

and just needs to be shaken and served for<br />

dipping with bread. It is also suitable to<br />

marinade meat, fish, poultry and<br />

vegetables, or for roasting and grilling, and<br />

retails in a newly designed 250ml bottle<br />

featuring the Corporate Social<br />

Responsibility logo. This product was on<br />

display at the Anuga 2015 Trade Show in<br />

Cologne, Germany.<br />

Grandiosa X-tra Allt Kebab + Sås (Kebab<br />

Pizza with Garlic Sauce) has been stone<br />

oven baked in Sweden. This pizza<br />

comprises a crispy and golden base topped<br />

with kebab meat, peperoncini, cheese and<br />

red onion, and a garlic sauce to be used as<br />

a topping for the pizza. It retails in a 400g<br />

recyclable pack containing 355g pizza and<br />

45g sauce. The manufacturer is a proud<br />

sponsor of Swedish football.<br />

Xrisi Zimi Chortopita Ipeirou (Epirus Herbs<br />

Pie) comprises pastry made with olive oil<br />

and a selected filling of spinach, endive,<br />

chicory, feta and mizithra cheese. The<br />

product is made according to a traditional<br />

recipe without preservatives, cooks in 40<br />

minutes in the oven, and retails in an 850g<br />

easy-open pack.<br />

Claims:<br />

Ethical - Charity, Ethical - Environmentally<br />

Friendly Package, Ethical - Environmentally<br />

Friendly Product, Microwaveable<br />

Claims:<br />

Ease of Use, Ethical - Human<br />

Claims:<br />

Ethical - Environmentally Friendly Package<br />

Claims:<br />

No Additives/Preservatives, Convenient<br />

Packaging<br />

Source: Mintel (2015)

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