Vegetables tracked Broccoli Chillies Corn Green Peas Kale Leeks Lettuce
Wave30-FullReport
Wave30-FullReport
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113<br />
<strong>Green</strong> <strong>Peas</strong> Product Launches:<br />
Last 3 Months (September – November 2015)<br />
Summary<br />
• There were 441 launches in the past 3 months globally that contained green<br />
peas as an ingredient.<br />
• There were 7 products launched in Australia over the past three months.<br />
• Europe (44%) and Asia Pacific (25%) were the key regions for launches.<br />
• Flexible packaging (41%) was the most common format used for products.<br />
• The main categories for launches were snacks (21%), processed products<br />
(18%), and bakery (12%).<br />
• Claims used on products highlighted health; low/no/reduced allergen (33%),<br />
gluten free (30%), and vegan (24%).<br />
• The most innovative products launched included a Mixed Cereal Powder for<br />
Adults in Taiwan, and Sea Salt Popped Bean Chips in the USA. Examples of<br />
these can be found in the following pages.<br />
Source: Mintel (2015)
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