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Appendix 6 - International Music Council

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5. Governmental projects, civil organizations and international organizations must<br />

finance the creation of compilations concerned with culture and diversity.<br />

6. Regional music must be presented through the tourist spaces; it is, not just in festivals<br />

and massive performances, but in hotels, restaurants and other similar spaces.<br />

7. A plebiscite must be demanded by governments before they sign a Free Trade<br />

Agreement. Concerning music, national music councils and international<br />

organizations belonging to IMC/UNESCO would be interested in propagating the<br />

information about its status to musical, artistic, and intellectual communities, and to<br />

general public.<br />

8. The <strong>International</strong> <strong>Music</strong> <strong>Council</strong> (IMC/UNESCO) might offer its best support to its<br />

permanent programs like the Regional Radio Rostra (Arab, Asian, African, Caribbean<br />

and Latin American ones), because they are effective forums about musical diversity<br />

in the world.<br />

9. To extract from or not include in Free Trade Agreements the clauses concerning<br />

culture and copyright. The reason why they shouldn’t be included is because<br />

“Culture” -as it is treated by markets and free trade agreements and when there is an<br />

unequal development among member countries- becomes advantageous to the<br />

interests of the rich parties, which impose their dominance. Therefore, the challenge<br />

is to repair mistakes from the past and avoid its repetition.<br />

CONCLUSION<br />

The geographical environment and the diverse and slow becoming of history, together<br />

with beliefs, costumes, moral wealth, way of living, tradition, religious practices and<br />

artistic expression is what constitutes Culture, and as a result it produces the unequivocal<br />

identity of each one of the countries that exist in our world. The time and processes taken<br />

for every human community to be the dwelling of distinctive cultural expressions can be<br />

counted in centuries and millennia.<br />

A deficient educational level in scholar contents; the globally misunderstood concept of<br />

culture, confused and mistakenly interpreted and mixed with what actually is<br />

commercialized entertainment and show business (both supported in recent years by the<br />

media industry), kills in the audience the effort of thinking and discriminating instead of<br />

demanding what is important to real Culture, so they become conformist to a<br />

standardization of values.<br />

The so called “Cultural Industry” is an activity of great commercial interests and<br />

relatively recent. Theodor Adorno and Max Horkeheimer were the first to use this<br />

definition; the possible esthetic and artistic content of this concept is still under<br />

discussion and argument. These philosophers talk about the media industry as definers of<br />

419

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