Appendix 6 - International Music Council

a large number of quality artists, etc.), the rest of the African music industry is
fragmented …”, the privileged position of our country on the African continent is clear.
Further information on the South African music industry can be obtained from the Music
Africa Directory (www.pcb.co.za/sun) and from the Moshito organisation, described as a
platform for the Business of Music. (See www.moshito.co.za.) The South African Music
Industry Cooperation Initiative (SAMICI) is a broad-based alliance of stakeholders in the
South African Music Industry, working together with the public sector. Its raison d’etre
is to maximise the role of the industry in economic development, job creation, poverty
alleviation and socio-cultural development within the country. Moshito Music
Conference and Exhibition was set up as SAMICI’s first project on its journey to
fulfilling its aspirations. All of this is highly positive: nevertheless the criticism is
levelled by some that it is indicative of the music industry driving aspects of music which
may be extremely important, and yet could be marginalised by those with an industry
focus.
443