Appendix 6 - International Music Council

Radio, Television and Print Media
One of the primary aims of the Public Broadcaster and the print media is to
stimulate growth in the South African music industry. Electronic and print
media have contributed positively towards the success of South African Music
Week.
• SABC Radio and Television music programmes support South African Music Week
• Radio community stations and print media participate in the events of South African
Music Week
• Radio and television broadcast are critical to ensuring that the majority of South
Africans are afforded the opportunity to listen to and watch South African Music
• South African Music Week strives for advertising time and general on-air promotion
of the campaign
• Increased broadcast of South African music is a key objective of the media campaign
publications
• Exciting advertising opportunities exist with discounted packages being offered by
different media and in a special South African Music Week Guide.
Studio Recording Projects and Education
Budding musicians normally pay exorbitant fees to record demonstration tapes
in studios before they sign deals with recording companies.
• Previously unrecorded musicians are given the chance to work in professional
studios to lay down demo tracks free of charge
• Studios nationwide sponsor time and expertise
• South African Music Week release CD compilations for distribution to record
companies scouting for great potential and new local talent
• A career programme for schools around the country takes place during the
course of South African Music Week
• Skills Development Workshops for industry practitioners are delivered to
enhance music industry skills
• Songwriting Workshops are hosted for musicians and composers
• Live Music shows are staged in all Provinces of the country during South
African Music Week.
Retail
The MIDI Trust negotiates with retail chain stores to support South African
Music Week.
• Leading retail chain stores are being encouraged to participate in the
campaign
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