Appendix 6 - International Music Council

Addendum 2
SOUTH AFRICAN MUSIC INDUSTRY (derived from research done by Dr
Thulasizwe Nkabinde)
The South African Music Industry is composed of a number of associations,
organizations, record companies, the print and electronic media. The primary
objective of all these stakeholders is to contribute towards the preservation,
development, collection and promotion of South African Music.
In spite of all the music associations and organizations in South Africa, there are a few
associations that have achieved outstanding results and have managed to stage the
most prestigious music events in the country since democracy in 1994. For this reason
they are listed alphabetically and discussed below; also because of the particular cooperation
that exists between them and the SABC.
African Cultural Heritage Trust (ACHT)
According to the President of the African Cultural Heritage Trust (ACHT) (Sithole,
2001), it is a national NGO that has a successful track record of over fifteen years.
The primary objective of the ACHT is to conserve the rich and diverse indigenous
cultural heritage of South Africa (Amasiko/Ditso) (see glossary of terms) through
education, promotion and preservation programmes. The ACHT has successfully
staged Traditional Music festivals like Tshikombela (Venda), Mukibo (Sotho),
Indlamu (Zulu), Iscathamiya and Ukuxhensa (Xhosa) throughout the country.
The ACHT has recently established a partnership with an accomplished multimedia
Internet solutions company, Webcast S.A. This partnership developed an Internet site,
AfricanHeritage.com (working title), and other vehicles that promote Amasiko/Ditso
material to the public via popular and accessible electronic mediums.
The ACHT has consulted with DACST: Living Heritage and the SABC. After initial
discussions, all parties agreed in the year 2000 that it would be advisable to establish a
cooperative strategy.
Aims and objectives of African Cultural Heritage Trust:
• To create an interactive, multimedia Internet site that provides a hub of
Amasiko/Ditso material for information, education, promotion and retail
purposes.
• To audit and hi-grade existing Amasiko/Ditso electronic archives.
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