Appendix 6 - International Music Council

• To establish a focused media campaign to promote South African
music
• To provide extensive broadcast opportunities for all genres of South
African music
• To provide live performance opportunities for original artists in rural
and urban areas
• To encourage a national retail campaign to promote South African
product
• To create an opportunity for previously unrecorded bands to gain
access to professional recording studios
• To facilitate a transfer of skills and sharing of knowledge in the
music industry.
Funders of South African Music Week
The stakeholders of arts and culture in the country support the idea of
celebrating South African music:
• The Arts & Culture Trust of the President
• Business and Arts South Africa (BASA)
• The Department of Arts and Culture
• National Arts Council (NAC)
• Recording Industry of South Africa (RISA)
• The South African Music Rights Organisation (SAMRO).
Promotion of South African Music Week
The success of the South African Music Week depends on aggressive promotion
and marketing from various stakeholders. Public Relations, Marketing and
Communication are the key to the success of South African Music Week.
The campaign strives to disseminate information about South African Music
Week in all major cities of the country, by means of radio, television, press and
the internet, to create awareness amongst the general public and industry and to
encourage participation
• Marketing is central in raising the public awareness of South African
music and South African Music Week
• Marketing is critical to increasing the number of people who listen to
radio, watch television, go to live venues and buy music in support of South
African musicians
i
• Activities taking place in all regions form a major part of South African
Music Week. Great emphasis is being placed on education, training and
development.
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