Appendix 6 - International Music Council

development of the arts industry in our country. Established as a Section 21 company
with President Thabo Mbeki as its patron, BASA is accountable to both government and
corporations who have joined it as members.
BASA’s aim is to promote and encourage sustainable partnerships between the business
sector and the arts sector, to their mutual benefit and to that of the community at large.
To this end, BASA’s primary initiative is to stimulate sponsorship of the arts by the
business sector, encouraging business to see the arts as an opportunity to build brand
loyalty, to market or promote their image and products. The BASA matching grant
scheme is applied to support existing sponsorship by business of the arts, across all
genres.
Contact: Lorraine Sadan
Tel: (011) 784-9994
Fax: (011) 784-9996
Web: www.artslink.co.za/basa/basa.html.
P O Box 784481, Sandton 2146.
Music Industry Development Initiative (MIDI) Trust
The MIDI Trust, a Section 21 company, was established after discussions between the
Musicians Union of South Africa (MUSA) and Peter Stuyvesant before the Tobacco Law
came into effect, about the need for an organization dedicated to the growth of the South
African music industry. Since it opened its doors in October 1996, the MIDI Trust has
grown into a widely recognized organization.
Highlights of the MIDI Trust’s work, since its establishment, include the initiation and
national co-ordination of the annual South African Music Week which started as a Music
Day in 1999 (the first of which was hosted in partnership with the National Arts Council)
and the yearly publication of the South African Music Industry Directory. Both these
projects address significant industry development challenges. South African Music
Week exposes the wealth and potential of music in South Africa to a large national
audience. The South African Music Industry Directory (co-published with Music Africa)
provides sought after contact details for archive music industry stakeholders, from
musicians, producers and arrangers to record companies, managers, educators and service
providers.
The MIDI Trust was awarded the South African license for an Australian Music
Education Programme. Currently, this successful programme is taught to over 60,000
Australian students. The MIDI Trust’s purchase of the local license will result in this
outcomes based education system - teaching skills ranging from music marketing to
performance, technology, music business and industry matters – being taught in South
Africa. Results are anticipated to be similar to those achieved in Australia: the
empowerment of music industry professionals.
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