Hell is other people.Jean Paul Sartre 1What life have you, if you have not life together?There is no life not lived in community.T.S. Eliot 2One of the great dilemmas in highermanagement education regards how aschool should organize its teaching activities.The dominant paradigm is to viewinstructors as solo artists who need onlyto affiliate themselves with other expertsin a discipline—this for administrativepurposes. The scholar teaches the way heor she does research, as a relatively independentactor. Under this paradigm, learningto teach is also a solo effort, producinga relatively wide variance in studentevaluations and satisfaction. Instructors,who don’t meet expected standards of teaching,are washed out. The toll in humancapital as instructors learn, by trial-anderror,can be large. The faculty was virtuallyinvisible: the faculty meeting was sparselyattended; most instructors worked athome; when on the premises, they workedbehind closed doors. Generally, they justRESEÑA DE AUTORRobert Bruner (BrunerR@virginia.edu). Is the dean ofthe Darden Graduate School of Business Administration atthe University of Virginia. He is also Darden’s DistinguishedProfessor of Business Administration. Bruner receivedhis B.A. from Yale University and his MBA and PHD fromHarvard Business School. Bruner is the co-author, alongwith Sean D. Carr, of The Panic of 1907: Lessons Learnedfrom the Market’s Perfect Storm. The book recounts theearly 20th century stock market collapse, known as ThePanic of 1907.showed up to teach and then departed.Junior faculty members were excitedabout their research. Senior faculty memberswere focused on teaching and administration.An alternate paradigm is to view the teachingtask as part of a community effort,requiring some coordination and collaboration,and at the very least, a pool in whichinstructors can learn their craft from eachother. It is less well-known. Since the dominantparadigm is well-known, the purposeof this note is to explore what it is to learn toteach under the alternate paradigm.Teaching as a community effortIn 2004, the U.S. Olympic Team inBasketball slunk home with the bronzemedal, having lost to Lithuania, PuertoRico, and Argentina. Previously the U.S.Olympic basketball team had lost only onegame in its history. Initially, the team hadbeen composed of NCAA stars. Then, whenthe going got tough, the U.S. got the ruleschanged so that NBA professionals couldbe qualified for the team. One observersaid, “Star for star, the basketball teamsfrom places like Lithuania or Puerto Ricostill don’t rank well versus the Americans,but when they play as a team—when theycollaborate better than we do—they areextremely competitive.” 3The late experience of the U.S. Olympicbasketball team is a metaphor for thechallenge facing many business schools.Academic appointments tend to attractloners, introverts who succeed at concen-54 poliantea1. Closed Doors (1944)2. Choruses from the Rock (1934)3. Quotation of Joel Conley in Thomas L. Friedman, The World is Flat, New York: Farrar Straus, and Giroux,2005, page 251.
‡ Administracióntrating their own energies in solitary pursuitsof research reputations. Yet scholarsare thrust at the front of classes where theymust exercise sufficient social skills toengage students, lead discussions, and helppeople learn. 4 Those who survive the tenureprocess do so by amplifying the attributesof solo performance. Thus, many schoolshave a cadre of newly-tenured faculty whoneed to assume leadership for courses andprograms but aren’t ready yet. And as theschools attract better students, the requirementfor teaching competence just keepsgetting higher.Learning to teach as a community exerciseThe core idea, the sine qua non, of creatinga great teaching school is community—T.S.Eliot got it right. Any school canhave great teachers, solo artists to whomeveryone can look for reassurance that theschool is up to snuff in the teaching dimension.The issue is whether the whole of theteaching faculty is greater than the sumof the parts. What sets the great teachingschool apart is the self-awareness of cohesion,coordination, exchange of best practices,alignment of values around serviceto student learning, and sense of missionabout being a good example to other instructorsand schools.Great teaching schools are communitiesof teaching practice.The concept of “community of practice”commands a large literature in both businesspractice and academia. Starting in the1980s, scholars of organizational designbegan to recognize that what distinguishedthe more resilient, innovative, and profitablefirms was their ability to learn andspread knowledge. Since then, the learningorganization has been one icon for corporatetransformation. Certainly the conceptemphasized that not only was what youlearned important—so was how you learned.Thus was spawned a mini-industryin organizational learning and knowledgetransfer.One of the most interesting aspectsof knowledge transfer is that it tends tobecome self-organizing, assuming theright incentives and the right assist frominfrastructure. John Seely Brown, formerlyChief Scientist of Xerox Corporation, toldme this example. When strong competitorsbegan to enter Xerox’s competitive space incopiers, the company resolved to beat thecompetition with superior product designand service. So it designed ever more complexand sophisticated products and trainedand fielded a sophisticated service corps.The problem was that many of therepair problems that the solo service peopleencountered were idiosyncratic and the servicemanual was quite thick. Some servicepeople were getting bogged down whileothers made several successful calls per day.What distinguished the more successful servicepeople? They called one another whenthey encountered fresh problems—with theaid of telephones, the service people formeda network of best practice, exchanging tipsand creative ideas as the need arose. The lesssuccessful people were loners who tried toconquer the repair problems on their own.Part of Xerox’s solution was to give walkietalkiesto the service people to help promotethe conversations.One of the mostinterestingaspects ofknowledgetransfer isthat it tends tobecome selforganizing,assuming theright incentivesand the rightassist frominfrastructure.4. For more on the challenge of engaging students warmly, see my essay, “Do you expect me to pander tostudents? The cold reality of warmth in teaching” www.ssrn.com/abstract=754504.poliantea 55
- Page 4 and 5: EditorialTendencias de la Educació
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‡ COMUNICACIÓN• PISCITELLI, Al
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En los discursos de la historia del
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El procesoestético deAna MercedesH
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la realidad cultural de su país. S
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de América, con lengua propia, que
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pues ahora, por la gracia y poder d
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como un rugido, por poco nos deja s
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Unosesperaban quepor primeray únic
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Ana Mercedes HoyosPorcelana del med
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El que se siente(y sabe) apenasuna
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cializados: sobre todo en la biblio
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Es preciso quela biblioteca seesté
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Ana Mercedes HoyosPalenquera.La hum
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Boletín número 1S. E. llegó a es
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toración y que la materia morbífi
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ajosa. El vejigatorio ha purgado po
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El 17 dediciembrede 1830, alas cuat
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siderarse sino como causas secundar
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Ciertamenteel ser médicode cabecer
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Montilla, me dijo: «Ya que el Libe
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RESEÑASAna Mercedes HoyosSin títu
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Sin embargo, los perfectos retratos
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ser, sino también la de sujeto. En
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Los detectives salvajesRoberto Bola
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La señora DallowayVirginia WolfMad
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lidad al conjunto de reglas formale
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el ministerio intenta orientar con
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POLIANTEAInstrucciones para autores
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Presentación de ArtículosLos trab
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POLIANTEANOMBREAPELLIDOEDADLUGAR Y