Investigación de la telefonía movil.pdf

ABSTRACTThrough this work, me attempt to analyze the economic and social transformatiosthat the world has gone through due to the incorporation of new technologies inmarketing, advertising and Communications fields.Since the arrival of the internet in 1990, Technologies have raised a huge stir in theselling, promotion and administration of information and messages.A sample of this phenomenon is Viral marketing, or the Word of mouh Advertising,wich has incorporated the “TIC´s” as Advertising media, in order toimpactconsumers in massive and direct ways. In this case, the Mobile Communicationswill be undestand a transmisión channel of viral Advertising messages.Viral Marketing, aims to be an innovative method wich allows enterprises to implantcompaigns at very low cost. In these compaigns, users are in change or promotingthe product using their social Networks.For this research project, we quote the case Promoción 1,2,3 Made in Quito by thejoint venture of multinacional companies Movistar and Cinemark.