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Le discours de la francophonie

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The Didactic Speech in a Semiotic ContextLaura ADUMITROAIE - POPOVICIIone<strong>la</strong>-Mihae<strong>la</strong> GAFENCU - BÂNDIULUniversity of SuceavaAbstract: This article aims to trace the guiding lines of didactic speech inthe context of semiotic mechanism activation and to outline a strategy to streamlinethe teaching process through paratext which follows the route of constitutivesteps of the didactic speech.Keywords: didactic speech, semiosis, paratext, production, reception.What seems to <strong>de</strong>fine the mental configuration of today’sstu<strong>de</strong>nt is a continuous agitation to obtain information necessaryto his aca<strong>de</strong>mic education as easily as possible, without a sustainedand conscious effort. Frome here we conclu<strong>de</strong> that the didacticspeech needs to un<strong>de</strong>rgo a revival process, a re-calibrationmeant to <strong>de</strong>termine its adjustment to the needs of both the didacticrecipient and the emitter, given the transformations of theage we live in. The change, a constant presence in the contemporarysociety, affects the human existence in all its fields of expression,be they social, cultural, economic, political or emotional.Thus, the didactic speech contains irregu<strong>la</strong>rities <strong>de</strong>pending on theconfiguration of changes that occur in the user’s mind.Consi<strong>de</strong>ring all of the above, we intend to find a strategy formaking the didactic speech more efficient, starting from its productionstage to its reception. We shall journey through the field11

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