Le discours de la francophonie

Adriana Teodorescu – New Technologies, New Worlds…Since the fast spread of social networking in our country,companies in all industries have seized this new and less expensiveopportunity of promoting their business in the electronic environment.Consequently, two more categories of users have designedFacebook pages, namely corporate and entrepreneurs, whopost especially about their business, in order to attract new clients,or to gain greater visibility in their industry. Social networkingis already acknowledged to be a powerful tool in moldingpublic opinion, shaping decisions and choices, and connectingcompanies with their consumers. More and more companiesare now using social networking in their campaigns, focusingon their target audience. It is obvious that this new form ofcommunication offers plenty of opportunities for advertising andmarketing products among consumers. As it already happens inother mass media environments, advertising campaigns led bycorporate and entrepreneur subscribers tend to become excessiveand annoying. Anyway, it is interesting to remark that advertisingcampaigns are most of all promoted by individual users who postlinks on their walls and spread the rumor about certain brands orproducts.5. The blogInterpersonal interaction in CMC has considerably soaredwith the emergence and spread of the latest genre of computermediatedcommunication, namely the blog. Weblogs, generallyknown as blogs, have become extremely popular in recent years.Blogs are generally described as regularly updated web pages,containing recent and archived text-based posts, and stand for analternative communication channel, especially a two-way communicationtool 13Romanian blogosphere consists of around 63000 blogs, ofwhich only 12000 are currently active (according to zelist.ro –13 Susan Herring et al., “Bridging the gap: A genre analysis of weblogs”,in Proceedings of the 37th Annual Hawaii International Conference on SystemSciences (HICSS'04), IEEE Press, Los Alamitos, 2004, p.1.135