Le discours de la francophonie

Mărioara Vlioncu – Identification and Identity…same field and facilitate the ascertainment (determination, outliningspecification) of the theme. These fields are based on lexemesthat are prime units of the vocabulary that represent the associationof one or more meanings. The lexical semantic field representsa class of words joint through common meaning componentsthat can be synonyms, antonyms, paronyms, etc.Within the scope of the lexical fields analysis of the Coca-Cola brand we include some distinct dimensions.8. The correlative fieldsThese fields contain two dimensions contain that make upbundles of correlations. There may come up antonymic (antonymicopposition) relationships in the correlative fields:Ex: 1928: “A pure drink of natural flavor”.pure – impure1913: ”Ask for it by full name - then you will get thegenuine”genuine – false.8.1. The non correlative fieldsThere are two distinct sections, related by a synonymic orantonymic opposition:Ex: 1907: ”...Coca-Cola is full of vim, vigor and go – is asnappy drink”.vim – vigor1986: “Catch the wave (Coca-Cola) Red, White and You(Coca-Cola classic)”.red – white.8.2. The multidimensional fieldsThese fields are hierarchical, where there is a succession ofelements that apply simultaneously. Ex: 1904: “Coca-Cola is delightful,palatable, healthful beverage. Coca-Cola satisfies. Deliciousand refreshing.”These multidimensional fields can be evaluated in antonymicseries.175