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Le discours de la francophonie

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Mărioara Vlioncu – I<strong>de</strong>ntification and I<strong>de</strong>ntity…Thus:<strong>de</strong>lightful – distastefulpa<strong>la</strong>table – distastefulhealthful – unhealthy<strong>de</strong>licious – distastefulrefreshing – unpleasant.8.3. The one dimensional fieldsThey refer to a very specific characteristic.Ex: 1905: “Drink a bottle of carbonated Coca-Co<strong>la</strong>”.carbonated – noncarbonated.8.4. The pluridimensional fieldsThe pluridimensional fields comprise antonymic, gradual, serial,pluridimensional, multidimensional, hierarchical, selective,simple, compound series.Ex: 1905: ”...the favorite drink for <strong>la</strong>dies when thirsty, weary,and <strong>de</strong>spon<strong>de</strong>nt.favorite – unpopu<strong>la</strong>r1907: “Cooling, refreshing...<strong>de</strong>licious. Coca-Co<strong>la</strong> is full ofvim, vigor and go - is a snappy drink.”cooling – warm/hotsnappy – drab1908: “Sparkling - harmless as water, and crisp as frost. Thesatisfactory beverage.”sparkling – f<strong>la</strong>t /drabcrisp – p<strong>la</strong>insatisfactory - unpleasant / unsatisfactory1909: “Delicious, wholesome, refreshing”.wholesome – unhealthy1909: “Demand the genuine by full name. Exhi<strong>la</strong>rating, refreshing.”genuine – false/ superficial/ fakeexhi<strong>la</strong>rating – disappointing /<strong>de</strong>f<strong>la</strong>ting1905: “The standard beverage.”standard – substandard176

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