ADVERTORIAL NEWS The fast-growing importance of China’s electronics sector for Europe and the rest of the world was recently underlined by the first ever CE China event – organised by Messe Berlin, and which was a major success. CCCME has always attached great importance to the industry research and investigation, so we asked Mr Wan Guiqing, Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) to give us a general outline of how China’s consumer electronics and household appliances industry performed in 2015… China is the world's largest manufacturing base and consumption market of consumer electronics products. In China, 43% of electronics consumers have at least one or more intelligent device, 91% of them use smartphones, more than half of them have a tablet, and 40% of them have smart TVs. The intelligent trend of the third 4K ULED television which has 4,000,000:1 DCR and by using the technology of backlit zone control and HDR decoder, the frames of Hisense TV can exceed other similar 4K products. Midea presents its Smart washing machine, which has additional wash function and auto detergent system. It can be aluminum alloy front door and inlay handle. Besides, Galanz also presents the intelligent and voice command roller washing machine, which makes washing more fun. G+smart makes the operation can be controlled via App on smart phones or mobile devices, and greatly facilitates people’s life. Entrusted by the Ministry of Commerce of China, CCCME continues to organize the China Brands Show by gathering Chinese electronic appliance brand enterprises and outstanding products and showing them to the global consumers. Some media and industrial events will be held at the same time. In the area of international branding, people Wan Guiqing Vice President of China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) Close-Up On Top Chinese Players CCCME underlines the growing importance of Chinese manufacturers on the international market traditional household appliances is growing rapidly. China’s stock of household appliances exceeded 1.6 billion and it has become the mainstream driving power of sustained and stable growing demand for home appliances. What can people expect to see at the China Pavilion here at IFA? IFA is not only the world’s largest consumer electronics and household appliances show, but also the great brand pavilion of global technological and electronic products. The scale of Chinese exhibitors will hit a record high with the exhibiting area covers 15,000 m2. Mainstream enterprises from China will demonstrate their cutting-edge products in IFA: for example, Haier will present its newest intelligent refrigerator, which can separate the dry food and wet food and bring the consumer great usage experience. Hisense brings the connected with WiFi, so users can monitor and control the washing machine just with their mobile device. Changhong presents its artificially intelligent television and CHIQ automatic temperature control refrigerator. Based on Changhong’s independent Ciri+ voice platform, its efficient voice interaction, corresponding speed, recognition rate, coverage rate have kept ahead of other similar products in the industry. TCL presents its flagship product – the world’s slimmest HDR local dimming TV 65-inch QUHD Curved 4K TV Xclusive (S99 series). The Xclusive (S99- series) is TCL’s latest product that is created to lead the trend in LCD TV business with Ultra- HD resolution, high brightness, vibrant colour, deep contrast and power efficiency. Galanz presents its I-series Lightwave Inverter Oven, which has integrated design, and it has unique aircraft-grade can also see the latest products from creative enterprises such as Xiaomi and Chic. This year, Xiaomi presents its DC inverter pedestal smart fan and highperformance smart air purier. Chic, which invests the first easy roller, brings people its CROSS and SMART1 series balance bike. IFA has provided a great opportunity for global consumers and industry experts to get a closer look at the creative and advanced achievements of the Chinese consumer electronics and electromechanical industry from all aspects. People can also have a good chance to redefine the brand value of the China electronics and home appliances industry Hall 26 / Stand 326 Station 3 / 260 a Station 7 / 526 a CHINA IS THE WORLD'S LARGEST MANUFACTURING BASE AND CONSUMPTION MARKET OF CONSUMER ELECTRONICS PRODUCTS. www.ifa-international.org IFAInternational • Saturday 3 th & Sunday 4 th September 2016 7
