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Het economische belang van reclame - SEO Economisch Onderzoek

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HET ECONOMISCHE BELANG VAN RECLAME 69<br />

Literatuur<br />

AAAA Bulletin (November 22, 2004), Advertising’s impact on U.S. Economy: $ 5 Trillion in<br />

economic activity, 21 million jobs, New York, US.<br />

Adweek (2002). Amsterdam Scoort hoogst als vestigingsplek voor internationale<br />

<strong>reclame</strong>bureaus, nr. 41, p. 20.<br />

Azough, R. (2005). Liever tv-programma dan een <strong>reclame</strong>spotje, Volkskrant 19 september.<br />

Bain, J. S. (1956). Barriers to New Competition, Harvard University Press, Cambridge, MA.<br />

BBC/VEA (2004). Jaarboek Netto Mediabestedingen 2003, Amsterdam.<br />

BBC/VEA (2005). Jaarboek Netto Mediabestedingen 2004, Amsterdam.<br />

Becker, G.S. en K.M. Murphy (1993). A simple theory of advertising as a good or bad. The<br />

Quaterley Journal of Economics, November 1993, 941-64.<br />

Caplan, B. (2003). Stigler-Becker versus Muers-Briggs: Why preference-based explanations<br />

are scientifically meaningful and empirically important. Journal of Economic Behavior &<br />

Organization, 50 (4), 391-405.<br />

Comanor, W.S. en T.A. Wilson (1974). Advertising and market power. Harvard University<br />

Press, Cambridge, Massachusetts.<br />

Creative Londen, GLA & LDA (2004). Creative London: vision and plan, London.<br />

Deleersnyder, Barbara (2003). Marketing in turbulent times. Ph.D. Thesis, Catholic<br />

University Leuven.<br />

Dekimpe, M. en D. Hanssens (1995). The persistence of marketing effects on sales.<br />

Marketing Science, 14, 1-21.<br />

Dekimpe, M. en D. Hanssens (1999). Sustained spending and persistant respons: A new<br />

look at long-term marketing profitability. Journal of Marketing Research, 36, 397-412.<br />

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