Het economische belang van reclame - SEO Economisch Onderzoek

70
Department of Culture, media and Sport (DCMS), Creative Industries Mapping Document
(2001). section Advertising, London.
Depken II, C.A. en D.P. Wilson (2004). Is advertising a good or a bad? Evidence from U.S.
magazine subscriptions. Journal of Business, 77, no. 2, S61-S80.
Dewenter, R. (2003). Estimating the value of advertising, Discussion paper no. 12, juni,
Universiteit FAF Hamburg.
Dorfman, R. en P.O. Steiner (1954). Optimal advertising and optimal quality. American
Economic Review, XLIV, 826-36.
Dubé, J.P., G.J. Hitsch en P. Manchanda (2004). An empirical model of advertising
dynamics, December, forthcoming Quantitative Marketing and Economics.
Dungen, M. Van den (2005). Van Gogh als alibi, Reclameweek, 16 maart.
Dutch Cowboys (2005). Unilever plust Internet, Persbericht van 21 september 2005,
www.dutchcowboys.nl.
The Economist (2005a). Bijlage Crowned at last, bij de The Economist, 2 april 2005.
The Economist (2004). Paying to avoid adds, 5 augustus.
Elliott, C. (2001). A cointegration analysis of advertising and sales data. Review of Industrial
Organization, 18, 417-26.
Florida, R. (2005). Cities and the creative class, Routledge, New York
Florida, R. (2002). The rise of the creative class, and how it's transforming work, leisure,
community and everyday life, Basic Books, New York.
Fare, R., S. Grosskopf, B.J. Seldon, en V.J. Tremblay (2003). Advertising efficiency and the
choice of media mix: a case of beer. International Journal of Industrial Organization, 22, 503-22.
Gabszewicza, J.J., D. Lausselb, N. Sonnacc (2005). Does advertising lower the price of
newspapers to consumers? A theoretical appraisal. Economics Letters 87, 127–134.
GLA Economics / Mayor of London (2002). Creativity: London’s Core Business, London.
SEO ECONOMISCH ONDERZOEK