Entrepreneuriel Kognition - Aarhus Universitet

4.15 Affect infusion........................................................................................................................s. 43
4.16 Attributional styles…………………………………………………………………………..s. 44
4.17 Planning fallacy……………………………………………………………………………..s. 45
4.18 Escalation of commitment & Self-justification……………………………………………..s. 45
4.19 Ovenstående processer skitseret i modelform.........................................................................s. 46
4.20 Reference dependence & Staus quo bias................................................................................s. 46
4.21 Representatives.......................................................................................................................s. 48
4.22 Overconfidence.......................................................................................................................s. 48
4.23 Illusion of control……………………………………………………………………………s. 49
4.24 Ovenstående processer skitseret i modelform……………………………………………….s. 49
4.25 Opsummering………………………………………………………………………………..s. 50
4.26 Kapitel afrunding……………………………………………………………………………s. 51
Kapitel 5. Integreringen af kognitive processer med
den entrepreneurielle proces s. 53
5.1 Kognitiv alertness teori i discovery-stadiet...............................................................................s. 54
5.2 Baron vs. Ward………………….............................................................................................s. 55
5.3 En forståelsesproblematik i den entrepreneurielle proces…………………………………….s. 56
5.4 Illustration af kognitiv alertness teori i discovery-stadiet.........................................................s. 57
5.5 Kognitiv alertness teori i evaluation-stadiet.............................................................................s. 57
5.6 Et alternativ evalueringsperspektiv…………………………………………………………...s. 58
5.7 Illustration af kognitiv alertness teori i evaluation-stadiet……………………………………s. 59
5.8 Kognitiv alertness teori i exploitation-stadiet………………………………………………...s. 59
5.9 Alertness som strategisk værktøj..............................................................................................s. 59
5.10 Illustration af kognitiv alertness teori i exploitaion-stadiet…………………………………s. 60
5.11 Integreringen af kognitiv alertness teori med den entrepreneurielle proces………………...s. 61
5.12 Kognitiv heuristic teori i discovery-stadiet.............................................................................s. 62
5.13 Counterfactual thinking som kognitiv smutvej til mulighedsidentificering………………...s. 62
5.14 Kognitive fejl og overbevisninger påvirker mulighedsidentificeringen…………………….s. 63
5.15 Illustration af kognitiv heuristic teori i discovery-stadiet.......................................................s. 64
5.16 Kognitiv heuristic teori i evaluation-stadiet…………………………………………………s. 64
5.17 Counterfactual thinking som evaleringsværktøj.....................................................................s. 64