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and body panels were pressed from .88 millimeter steel, at the time<br />

the heaviest in the industry, and as a result, it was remarkably quiet. Its<br />

wheel-at-each-corner design gave a great ride, and there was sufficient<br />

power to climb hills. It was even available with a Saxomat automatic<br />

transmission. The car was pricey, however, at 200 marks more than a<br />

vW Beetle. Plans for multi-tasking the car à la the Fiat Multipla remained<br />

in the drawer.<br />

Production began in 1958. Despite all its virtues, excellent build quality,<br />

space utilization, and smooth ride, there was no denying that by 1959<br />

the public wanted more of a “real” three-box car, and in particular,<br />

BMW’s own sensational 700, which was to eventually sell to the tune<br />

of 182,000 examples. Yet the original Isetta, despite a company memo<br />

declaring that “it belonged in a museum,” would continue to be built for<br />

another three years, and in England, for another five.

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