OFFERED WITHOUT RESERVE

469
LOT
descriptive text
r000 Italian 19XX industrialist Make Renzo Rivolta Model was involved with scooter production
estimate: $000 000 - $000 000
from 1947 to 1962. There was a surprisingly brief interlude into the
offered without reserve
microcar field (1954–1955) with his sensational Iso Isetta (“little Iso”),
which was largely responsible for the “bubble car” phenomenon.
The Turin Show in april 1954 was the Iso Isetta’s debut, and Rivolta
was busy writing licenses to produce his car. Chief licensee was BMW
because of its substantial size and reputation as a quality manufacturer.
a considerable amount of tooling to produce the car was part of the
BMW deal. at the same time, negotiations for a license for France
were taking place. Monsieur Budin, President and Technical Director
of velam, wished to make a substantial
departure from the Iso product for several
reasons, the chief one being that BMW
had taken much of the tooling, potentially
limiting parts deliveries from Iso, and new
technical and styling ideas of his own.
The velam stand at the Paris Show in
october 1954 displayed an Italian Iso,
but the word was out about the new
French car, and most importantly, orders
were being taken, along with 20,000
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