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y <strong>the</strong> context, <strong>the</strong>n moved by <strong>the</strong> Spirit; when tensioned by <strong>the</strong> context, <strong>the</strong>n led<br />

by <strong>the</strong> Spirit; when confronted by <strong>the</strong> context, <strong>the</strong>n controlled by <strong>the</strong> Spirit; when<br />

embattled by <strong>the</strong> context, <strong>the</strong>n energized by <strong>the</strong> Spirit; when threatened by <strong>the</strong><br />

context, <strong>the</strong>n streng<strong>the</strong>ned by <strong>the</strong> Spirit.<br />

6.3. Contextual Features<br />

The current study <strong>of</strong> Pentecostalism in Rajasthan indicates that <strong>contextual</strong><br />

<strong>missiology</strong> <strong>of</strong> <strong>the</strong> Spirit has certain distinctive characteristics. In <strong>the</strong> light <strong>of</strong> <strong>the</strong><br />

study some significant <strong>contextual</strong> features will be discussed.<br />

6.3.1. Glocal Missiology<br />

Contextual <strong>missiology</strong> <strong>of</strong> <strong>the</strong> Spirit has <strong>the</strong> characteristic to be a glocal <strong>missiology</strong><br />

as it takes <strong>the</strong> local-global tension into account seriously. The sociologist Roland<br />

Robertson coined <strong>the</strong> term glocalization to refer to <strong>the</strong> way in which <strong>the</strong> global<br />

and <strong>the</strong> local intertwine. However, he acknowledges that glocalize is a term which<br />

was developed in particular reference to marketing issues in Japan in <strong>the</strong> context<br />

<strong>of</strong> <strong>the</strong> general problem <strong>of</strong> <strong>the</strong> relationship between <strong>the</strong> universal and <strong>the</strong> particular.<br />

Glocalization best illustrates <strong>the</strong> ‘attempts to bring <strong>the</strong> global, <strong>the</strong> macroscopic<br />

aspect <strong>of</strong> contemporary life, into conjunction with <strong>the</strong> local, <strong>the</strong> microscopic side<br />

<strong>of</strong> life….’ According to Robertson, glocalization seriously downplays <strong>the</strong><br />

‘increasingly complex relationship between ‘<strong>the</strong> local’ and ‘<strong>the</strong> global.’ 150 Bruce<br />

Mazlish observes that glocalization is a complicated process, as ‘<strong>the</strong> local affects<br />

<strong>the</strong> global, and <strong>the</strong> global, <strong>the</strong> local, and back and forth in a constant<br />

150<br />

Roland Robertson, Globalization: Social Theory and Global Culture (London: Sage<br />

Publications, 1992), 174.<br />

311

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