registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Romania
Key Events
January
April
April
May
June
June
August
September
Orange launched Music Store, a music download service for mobile phones and PCs.
Orange Romania launched Internet nelimitat, the fi rst subscription on the market providing unlimited Internet access
from both computers and mobile phones.
Orange launched the Orange Young offer, aimed at young people, with unlimited calls and SMS to network friends, as
well as mobile Internet access.
Orange Romania launched the Home & Office Pack, featuring unlimited calls to fi xed lines and up to 50 Orange
mobile numbers, as well as unlimited Internet access at home or at the offi ce.
Orange launched a new data-transfer service (contacts, text messages, photos, music and multimedia content) from
one mobile handset to another or to a USB drive.
Orange cut roaming mobile data service rates with its Orange Voyage Data Start offer.
Orange and eMAG, an on-line retailer of electronic goods, announced a strategic partnership that will allow Orange
mobile subscriptions to be given out in conjunction with laptop sales.
Orange launched the new Animals offers built around a segmentation of the different needs of mobile telephony
customers.
Outlook
Orange Romania aims to pursue in 2010 the policy of mobile
offer segmentation initiated in 2009 via the Animals concept,
and also aims to expand its mobile Internet business. To
achieve this, Orange Romania will continue to rely on the quality
of its customer service, the extension of its distribution network,
its loyalty programs and the strength of the Orange brand.
Orange Romania also intends to look for new revenue streams
thanks to its capacity to innovate, the launch of new services
and the development of strategic partnerships. Lastly, the
policy of streamlining operating expenses initiated in 2009 will
be reinforced, while viewing to maintain a capital expenditure
which should preserve Orange Romania’s leadership of the
mobile market.
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM