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registration document France Telecom 2009 - Orange.com

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5 INVESTMENTS<br />

information about the issuer<br />

At end- December 2002, <strong>France</strong> <strong>Tele<strong>com</strong></strong> launched a broad<br />

plan focused on refi nancing its debt and strengthening its<br />

balance sheet , as well as an operational improvement program,<br />

the success of which has enabled the Group to develop its<br />

integrated global operator strategy by anticipating changes in<br />

the tele<strong>com</strong>munications industry.<br />

Since the end of 2003 this strategy has been refl ected by<br />

the acquisition of the minority interests in <strong>Orange</strong>, Wanadoo,<br />

and Equant, the establishment of a new Group organization<br />

consistent with that strategy, and the frequent launch of new<br />

offers.<br />

In 2006, “<strong>Orange</strong>” became the Group’s single brand for Internet,<br />

television and mobile services in most of the countries in which<br />

the Group operates, with “<strong>Orange</strong> Business Services” be<strong>com</strong>ing<br />

the brand for services offered to businesses worldwide.<br />

In 2005, <strong>France</strong> <strong>Tele<strong>com</strong></strong> acquired 80% of the capital in<br />

Spanish mobile operator Amena, whose activities were then<br />

consolidated with <strong>France</strong> <strong>Tele<strong>com</strong></strong>’s fi xed and Internet activities<br />

in Spain, in a single entity operating under the <strong>Orange</strong> brand. In<br />

2008 and <strong>2009</strong>, <strong>France</strong> <strong>Tele<strong>com</strong></strong> acquired nearly all of <strong>France</strong><br />

<strong>Tele<strong>com</strong></strong> España’s remaining capital stock.<br />

At the same time, <strong>France</strong> <strong>Tele<strong>com</strong></strong> streamlined its asset portfolio,<br />

disposing of non-strategic subsidiaries and investments such<br />

as Casema, Eutelsat, Wind, CTE (Salvador), <strong>Tele<strong>com</strong></strong> Argentina,<br />

Noos, Bitco (Thailand), <strong>Orange</strong> Denmark, ST Microelectronics,<br />

TDF, and Intelsat, as well as mobile and Internet activities in the<br />

Netherlands.<br />

In addition, PagesJaunes Group, the Group’s directories<br />

subsidiary, was fl oated on the stock market (Euronext Paris) in<br />

2004, and <strong>France</strong> <strong>Tele<strong>com</strong></strong>’s interest was sold off in 2006.<br />

Since 2007, <strong>France</strong> <strong>Tele<strong>com</strong></strong> has been pursuing a strategy of<br />

selective acquisition, primarily targeting emerging markets,<br />

particularly in Africa and the Middle East, and taking also<br />

advantage of consolidation opportunities in the markets in<br />

which the Group already does business. In <strong>2009</strong>, this strategy<br />

resulted in the signature of agreements to create a joint venture<br />

with Deutsche Telekom T-Mobile in the United Kingdom and to<br />

merge with TDC Sunrise in Switzerland.<br />

For more information on <strong>France</strong> <strong>Tele<strong>com</strong></strong>’s strategy, see<br />

Section 6.2 <strong>France</strong> <strong>Tele<strong>com</strong></strong> Group’s Strategy.<br />

5.2 INVESTMENTS<br />

See Section 9.1.2.4 Group capital expenditures.<br />

26<br />

<strong>2009</strong> REGISTRATION DOCUMENT / FRANCE TELECOM

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