registration document France Telecom 2009 - Orange.com

overview of the group’s business
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OVERVIEW OF BUSINESS
United Kingdom
Key Events
February
March
April
May
June
June
September
October
November
November
Launch of the Business Sense tariff to help companies get the best from their mobiles during the recession.
At the same time Orange launched the Phone Fund which gives customers 10% of the amount of their top ups
on their prepaid phone back towards the cost of their next phone.
Orange joined forces with Barclaycard to offer a mobile payment service with mobile telephones.
Orange UK and HMV reached an agreement to develop the “stores within stores” concept consisting in implanting
an Orange store in 15 HMV branches. If successful, the concept will be rolled out in other branches.
Launch of Bright Top-Ups for prepaid customers, giving them the chance to win a prize each time they top up
the credit on their mobile.
Orange’s mobile broadband network was voted the most reliable in the UK according to a YouGov study.
Orange UK launched the UK’s first £5 per month mobile plan, as well as new £10 and £15 plans to support
UK customers during the recession.
Orange UK announced plans to create a joint venture with T-Mobile to form the UK’s largest mobile operator.
Approval is being sought from the relevant competition authorities.
Orange UK launched Super Fast BroadBand (SFBB) with download speeds of up to 20 Mbps at no extra cost.
Orange UK was also voted best network by readers of What Mobile magazine.
The fi nal agreements relating to the merger in the United Kingdom of Orange UK and T-Mobile UK are signed.
Orange UK launched the iPhone, breaking the exclusivity deal held by O2 UK with Apple on the device.
Outlook
In 2010, Orange UK will focus on:
■ C ontinuing to pursue the strategy defi ned during 2008
to progress towards becoming the most popular
telecommunications brand in the UK and to create long-term
business value.
■ Strengthening the basics through a program of cost reduction
and effi ciency improvements whilst maintaining a dynamic
and motivated workforce within Orange.
■ Reshaping the competitive position of distribution by favoring
direct distribution channels and longer customer commitment
periods, generating foundations for future growth.
■ Creating value by strengthening customer relationships,
offering simpler, more benefi cial, innovative and quality offers
and to continue to revitalize and enhance the Orange brand.
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM
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