registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Jordan
Orange Jordan’s Activities
Z FIXED TELEPHONY AND INTERNET ACTIVITIES
Financial and operating indicators 2009 2008 2007
Revenues (in millions of euros) 407 387 410
Number of customers (thousands)
Fixed-line 284 279 250
I nternet-line 136 102 65
Mobile customers 1,939 1,608 1,514
ARPU mobile (euros per annum) 102 104 112
Source: Orange
Orange is present in Jordan through its Jordan
Telecommunications Company subsidiary, 51% owned by
France Telecom. Jordan Telecommunications Company
(network and fi xed-line services) and its subsidiaries Petra
Jordanian Communications Company (network and mobile
services) and Jordan Data Company (Internet services) are
housed within the Jordan Telecom Group and have been
offering all their services under the Orange Jordan brand since
September 2007.
Orange had a mobile subscriber base of 1.9 million as of end
2009, an increase of 20.6% compared with 2008. Growth in the
mobile base was accompanied by a 1.9% decline in ARPU due
to price cuts. Promotional offers were made throughout 2009 to
limit the impact of the economic downturn.
Orange had 135,000 Internet customers as of end 2009, a
robust +32.4% increase compared with 2008. Orange has
65% of the broadband market (S ource: Orange Jordan). It
is continuing to roll out a full range of Internet services using
ADSL and WiFi technologies, and is targeting a wide variety of
customers.
The number of fi xed lines continued to decline, falling by -3.7%
in 2009 due to the expansion of the mobile market. However,
the decline in fi xed-line revenues has slowed thanks to growth
in broadband Internet revenues.
Offers
Orange Jordan offers a diversifi ed range of fi xed, mobile and
Internet services in the home and business markets. Innovation
is at the heart of Orange’s offers and marketing strategy in
Jordan, which has been benefi ting since March 2008 from the
skill of a France Telecom Group Technocentre in Amman.
Type Name/price Key characteristics
Prepaid
mobile
Postpaid mobile
Fixed and
convergence
offers
10 prepaid offers featuring abundance rates
starting at €5 per month and rates per minute
varying from €0.01 to €0.06 (excluding
international calls)
5 postpaid home offers, 3 business offers, with
rates per minute varying from €0.01 to €0.06
Orange fi xed line for a monthly subscription of
€4.70 and rates per minute varying from €0.015
to €0.07 (excluding international calls).
Surf & Talk priced from €34.90 to €69.90 per
month
ADSL “ADSL in one bill” priced from €9.90 to €79.90
per month.
Business offers IPVPN, Frame Relay, Business Internet Voice,
Business Everywhere, leased lines
(tailored rates)
Range segmented by usage and/or customer type: Army (Alpha),
students (Unizone), people of Egyptian origin (Um el dunya),
unlimited calls to fi ve numbers (Friends)
Home range featuring a selection of iPhone offers
Business range featuring a selection of Blackberry offers
Traditional fi xed lines and Surf & Talk bundles featuring voice,
ADSL access and a Livebox. IPTV bundles also available
ADSL access (bitstream) with speeds from 128 kps to 8M.
Home and professional ranges
Full range of connectivity solutions for businesses (ADSL, rented
links, IPVPN, Business Everywhere, Business Internet Voice)
138
2009 REGISTRATION DOCUMENT / FRANCE TELECOM