registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the group’s business
OF BUSINESS
Poland
6.3.2 Poland
6.3.2.1 The Telecom Services Market
Z KEY MACRO-ECONOMIC INDICATORS 2009e 2008 2007
Population (in millions) (1) 38.2 38.1 38.1
Households (in millions) (3) na 13.1 12 .9
GDP growth (%) (1) +1.4% +5.0% +6.8%
GDP per capita (PPP,$) (2) 17,989 17,537 16,371
Change in household consumption (%) (1) +2.1% +5.9% +4.9%
Sources:
(1) Central Statistical Offi ce of Poland
(2) IMF, October 2009
(3) Eurostat, 2009
Z REVENUES FROM TELECOM SERVICES
(IN BILLIONS OF ZLOTYS)
40.2
- 3.4%
38.9
The Polish economy slowed signifi cantly in 2009. According
to the Polish Ministry of the Economy’s estimates (published in
December 2009):
■ GDP growth in 2009 was around 1.4%, which is signifi cantly
lower than in 2008;
11.5
2.9
25.9
11.1
3.2
24.6 Other services
Fixed Internet
Mobile telephony
2008 2009
■ infl ation was approximately 3.5%;
■ the unemployment rate was 12%.
In this context, the value of Poland’s telecommunication services
market declined by 3.4% in 2009 compared with 6.6% growth
in 2008 (S ource: TP Group).
The main factors negatively affecting the value of the
telecommunications market in 2009 were related to
developments in the mobile market:
Growth rate 2008-2009
Source: TP Group estimates
Z NUMBER OF CUSTOMERS (IN MILLIONS)
-3.7%
10.7 10.3
5.6
+8.8%
6.1
28 27 15 16
+2.0%
44.1 45.0
116 118
■ the double MTR reduction (in Q1 and Q3), reducing the
revenue from mobile call termination on operators’ networks;
■ the price war in the prepaid segment (subsequently extended
to the postpaid segment), which was initiated by PLAY in
March 2009 and continued by all other players. The price war
in the mobile market intensifi ed fi xed to mobile substitution
due to an improvement in the ratio between mobile and fi xed
rates.
The broadband market maintained double-digit growth (by
value), though this was lower than in 2008.
2008 2009 2008 2009 2008 2009
Fixed telephony
Fixed Internet
Mobile telephony
XX
Penetration (as % of population)
Growth rate 2008-2009
Source: TP Group estimates
56
2009 REGISTRATION DOCUMENT / FRANCE TELECOM