registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the group’s business
OF BUSINESS
Poland
Z MOBILE TELEPHONY OFFERS
Type Name / Price Description
Subscription and Mix
Subscription and
Mix / Only SIM – without
a handset
Prepaid Orange GO
Orange abonament/mix
zł75 per month
Orange abonament/mix
zł100 per month
Orange abonament/mix
zł200 per month
Orange abonament/mix
zł25 per month
Orange abonament/mix
zł35 per month
Orange abonament/mix
zł55 per month
Orange abonament/mix
zł75 per month
Orange abonament/mix
zł100 per month
Orange abonament/mix
zł200 per month
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
■
140 minutes all-in, net
52 gr/min outside contract
Choice of 3 free services
200 minutes all-in, net
50 gr/min outside contract
Choice of 4 free services
400 minutes all-in, net
50 gr/min outside contract
Choice of 4 free services
80 minutes all-in, net
59 gr/min outside contract
120 minutes all-in, net
57 gr/min outside contract
1 free service
200 minutes all-in, net
55 gr/min outside contract
Choice of 2 free services
280 minutes all-in, net
52 gr/min outside contract
Choice of 3 free services
400 minutes all-in, net
50 gr/min outside contract
Choice of 4 free services
800 minutes all-in, net
50 gr/min outside contract
Choice of 4 free services
The only decreasing rate plan in the Polish market with a per
minute rate discount which increases according to the refi ll value.
The 29 gr off-net option is available averaging a zł50 refi ll.
Distribution
TP Group has different types of distribution channels to address
its customers needs:
■ d irect distribution includes dedicated channels for business
and residential customers respectively. Customer service is
carried out by Orange/PTK Centertel’s outlets, TP Group’s
outlets, direct sales center and the distance selling center.
These distribution channels are the main points of contact
with customers and provide a full range of products as well
as after-sales services. These channels are TP Group’s
investment priority, as they generate the highest margins.
Customer service outlets are situated in primary locations
of high intensity customer traffi c. The distance selling centre
offers mobile products to both residential and business
customers, fi xed/mobile Internet subscriptions, television
services (Orange, TV), fi xed-line voice services and valueadded
services (new tariff plans and TV packages ). In the
business market, the distribution network provides assistance
to key account managers with respect to SIM card sales;
■ i ndirect sales networks operated by TP Group’s partners
include business customer advisors (only on the B2B
market), dealers, franchise outlets, direct sales to residential
customers as well as retail chains and distributors. Business
customer advisors, dealer outlets and door-to-door sales
partners have access to basic sales applications only.
Franchise agreements concluded with Orange/PTK Centertel
are based on special cooperation and allow access to
Orange/PTK Centertel’s CRM system;
■ t he on-line sales channel used for selling mobile products
to both residential and business customers as well as
fi xed/mobile Internet subscriptions and television services
(Orange TV). This on-line sales channel has seen constant
growth .
68
2009 REGISTRATION DOCUMENT / FRANCE TELECOM