registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Moldova
Orange Moldova is the undisputed market leader, with market
share of 65.6% in 2009. The activities of access provider
Telemedia have now been integrated, following its acquisition
by Orange Moldova at the end of 2008, thereby adding a wide
range of fi xed-line services aimed at business customers to its
offer portfolio (including FTTx and xDSL offers).
Orange Moldova’s mobile broadband offer, launched at the
end of 2009, has attracted nearly 49,000 subscribers, its main
selling points are a wide 3G coverage across the entire country,
excellent network quality, and speeds of 14.4 Mbps, which have
now been increased to 21 Mbps.
Distribution
During 2009, Orange Moldova reinforced its distribution
network, which comprises different channels. Orange increased
its presence with the opening of eight new own stores, bringing
their number to 25 (including one franchise). Of the 144 outlets
offering the full range of Orange Moldova products and services,
98 have partner status under the Orange brand, and 46 have
signed exclusivity contracts.
Orange owes it leadership position in the prepaid segment in
large part to the strong marketing presence embodied by its
1,269 exclusive points of sale and 1,181 other outlets such as
kiosks.
Orange also launched an on-line store in 2009, in addition to its
existing distribution network.
Key Events
October
November
Orange Moldova launched world’s first high-definition voice service for mobile phones.
The Orange Moldova Foundation was offi cially inaugurated during a ceremony for the donation of a tomograph
to the Chisinau neurological hospital.
Outlook
In 2010 Orange Moldova plans to continue its transformation
into a diversifi ed and integrated operator . To achieve this goal,
Orange Moldova plans to focus on:
■ the improvement in the quality of communications, the
distribution network and customer relations;
■ the stimulation of usage and ARPU, while preserving its
market share;
■ the integration of new activities while maintaining the effi ciency
of its organization.
■ the diversifi cation of its portfolio of products and services;
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM