registration document France Telecom 2009 - Orange.com

overview of the Group’s Business
6
OVERVIEW OF BUSINESS
Spain
Z MOBILE TELEPHONY OFFERS
Type Name / Price Description
Postpaid abundance offer
(Residential)
Postpaid offer
(Residential)
Data tariffs postpaid
(Residential)
Data tariff prepaid
(Residential)
Voice and Internet offer
(Residential)
Postpaid abundance offer
(Enterprises)
Postpaid save offer
(Enterprises)
Postpaid (Enterprises)
Tarifa Plana 24h,
€59
Tarifa Plana 24h Mini,
€29.90
(until Dec. 31, 2009)
Contrato Generación 6,
At least €6 per month
Contrato Único Básico,
At least €6 per month
Includes 500 minutes per month to fi xed domestic lines, 500 minutes
to mobile lines (out of bundle traffi c is billed at 18 cents/minute) and
free domestic SMS every day from 6pm to 8am (out of bundle traffi c
billed at 15 cents/SMS).
Includes 300 minutes per month to fi xed domestic lines, 300 minutes
to mobile lines (out of bundle traffi c is billed at 18 cents/minute) and
free domestic SMS every day from 6pm to 8am (out of bundle traffi c
billed at 15 cents/SMS).
Traffi c billed at 6 cents/minute and 6 cents/SMS from 6pm to 8am
from Monday to Friday, weekends and holidays.
Out of bundle traffi c billed at 24 cents/minute.
Free calls to Orange lines from the 2nd call up to 1,000 minutes per
month; traffi c over 1,000 minutes is billed at 9 cents/minute. Traffi c
to other operators: calls cost 9 cents/minute and SMS cost 9 cents.
40 movil by Orange Calls to Orange lines at cents/minute. Calls to other operators at
36 cents/minute. SMS 15 cents.
Tarifa Internet Everywhere
Unlimited, €39
Tarifa Internet Everywhere Prepaid,
€3.90/day
Tarifa Plana Voz e Internet
€49/month
4h + 4 and 4h + ocio
€30/month
Plan Ofi cina
€30/month
Mobile e-mail and Browsing (DATA)
from €8/month
IEW pro & Financed PC Bundle
Multiple options available
from €32/user/month
Orange Care
Handset insurance
from €3/month
Unlimited data traffi c. Maximum speed up to 5Gb traffi c per month
and 128kb beyond this limit.
Unlimited data traffi c per day connected. Maximum speed up
to 250mb traffi c per day and 128kb beyond this limit.
Free calls to both domestic mobile and fi xed lines from 6pm to 8am
up to 700 minutes per month and 60 minutes per call to mobile lines.
Out of bundle traffi c billed at 18 cents/minute. Free Internet access
traffi c up to 2Gb. Out of bundle traffi c billed at €4/100Mb limited to
a maximum of €90 per month.
Free calls during 2 eligible time frames: 4 straight hours per labour day
or 4 hours plus leisure time (8pm to 8am). Out of bundle traffi c billed
at 12 euro cents per minute.
Free calls on working hours, from 8am to 8pm on labour days. Set
up fee at 15 euro cents per call. Out of bundle traffi c billed at 15 euro
cents per minute.
Unlimited e-mail access.
Single monthly fee per user including mobile broadband access, PC,
and value added services (delivery on customer’s premises, set up,
training, and advanced 24/7 support). The offer includes a range
of 4 PCs (including Netbooks and Notebooks) by Toshiba.
Three options according to device price and coverage: minimum
(€3/month), optimal (€4,5/month) and plus (€7,5/month).
6
Distribution
Z SEGMENTATION OF DISTRIBUTION CHANNELS
(ASA% OF CUSTOMER ACQUISITIONS)
3.3%
12.4%
33.3%
4.4%
10.6%
23.1%
5.5%
8.8%
21.8%
Orange España’s physical distribution network consists of
3,125 points of presence comprising:
■ its own shops;
■ franchises;
■ specialized shops under the Orange brand;
50.9%
61.9%
63.8%
On-line
Customer contact centre
Indirect
Direct
■ non-exclusive specialized shops;
■ and a network of retailers.
Source: Orange
2007 2008 2009
Orange España also distributes its services through distance
selling channels, and its own on-line portal.
2009 REGISTRATION DOCUMENT / FRANCE TELECOM
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