registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Spain
Mobile Telephony Market
2009 2008 2007
Revenues (in millions of euros) 14,527 15,075 14,903
o/w postpaid 12,119 12,392 12,118
o/w prepaid 2,328 2,553 2,671
o/w voice 10,359 11,289 11,732
o/w messaging (SMS, MMS) 1,572 1,745 1,712
o/w data access 1,443 1,108 750
Number of customers (in millions) 54.8 52.3 50.2
o/w postpaid 33.8 32.0 29.4
o/w prepaid 21.0 20.3 20.7
o/w data subscribers only 3.8 2.6 1.8
Total ARPU (euros per month) 22.6 24.5 25.7
Postpaid ARPU 30.7 33.6 36.6
Prepaid ARPU 9.4 10.4 10.7
Data ARPU (excluding SMS, MMS) 2.2 1.8 1.3
Traffic (in millions)
Mobile outgoing minutes 70,876 71,108 67,671
Number of SMS 10,577 11,726 14,393
AUPU (minutes per month) 110 116 117
Source: CMT
In spite of a high penetration rate (119.2 lines for 100 inhabitants),
mobile telephony remained dynamic during 2009, fi nishing the
year with 54.8 million customers, up by 4.8%. However, despite
this customer base growth, mobile services revenues declined
by 3.6% in 2009 for the fi rst time since GSM activities were
launched in 1995. Decline in revenues is the result of an ARPU
reduction of 7.8% deriving from increase in price sensitivity
and subsequent adaptation of customers behavior, particularly
through optimization of their tariff offers and signifi cant usage
reduction (-4.6% AUPU).
Other main market trends in 2009 were the launch of new “low
cost” MVNOs, the generalization of abundance offers (notably
off-net), which have become a standard on the market and the
strengthening of mobile broadband and browsing services.
6.3.4.2 Competitive E nvironment
Fixed Telephony and Internet
Z FIXED-LINES SEGMENTATION
(in millions of euros) 2009 2008 2007
Total fixed-lines 20.1 20.2 18.6
o/w retail-billed 13.1 13.0 12.9
o/w wholesale-billed 7.0 7.1 5.7
Source: CMT
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM