registration document France Telecom 2009 - Orange.com

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6 OVERVIEW overview of the Group’s Business OF BUSINESS Botswana Botswana Botswana has a population of 2 million . Orange owns a 53.7% share in Orange Botswana, which launched its GSM900/1800 network in June 1998 under the name Vista Cellular. Since March 2003, Orange Botswana has operated under the Orange brand. It launched GPRS/Edge in December 2007 and opened the fi rst WiMax Fixed Internet network in June 2008. Orange rolled out a 3G mobile network in July 2009. The mobile market is still under development despite a penetration rate of more than 100%. Orange is one of three operators that hold multiservice licenses with Mascom (MTN subsidiary) and BTC, the incumbent operator. Orange consolidated its number-two position on the mobile market with 39.1% market share and 737,000 active customers. Mobile voice and SMS use still make up the majority of earnings. ARPU is being boosted by the development of new data services. In 2009, Orange continued its innovation, with the launch of its 3G Mobile and broadband Internet offers, and it has shored up its position as the reference operator after launching the BlackBerry and the iPhone in 2008 and then the Bonus Zone offer (discounts on Orange-to-Orange calls calculated dynamically according to request, time and caller position) and low-cost handsets in 2009. Moreover, Orange is continuing its integration and development of voice and broadband activities with the launch of convergence offers, which have increased sharply since they were launched, primarily thanks to France Telecom products such as the LiveBox, the FlyBox or Internet Everywhere (GPRS/Edge/3G USB keys). Orange’s network covers the majority of the population in Botswana. 3G coverage is concentrated in the country’s two largest cities, Gaborone and Francistown, and WiMax coverage extends along the Eastern corridor (Gaborone, Francistown and Palapye). Orange has a network of 12 retail stores around the country. In addition, it has an indirect distribution network made up of mass retailers and wholesalers. Guinea-Conakry Guinea has a population of 10.6 million. The country has experienced political instability since late 2008. Orange Guinée, a mobile operator 85%-owned by Sonatel, opened its GSM service in early November 2007 and provides mobile telephony and Internet services. Mobile use primarily involves voice and SMS in a highlycompetitive market with fi ve operators. Orange, the fourth player to join Guinea’s mobile market, was the number-two operator at end 2009, with 25% market share, behind MTN and ahead of Cellcom, the incumbent operator, Sotelgui and Intercel. Orange’s mobile market, which is almost exclusively prepaid, had 684,000 active customers at end 2009. In less than one year, Orange Guinée extended coverage to the country’s 33 county towns. It has a backbone network between Conakry and Labé. At the end of 2009, a total of 68 municipalities were covered. There are two new transmission arteries under construction (Conakry/Mali and Labé/Kédougou). Orange has a direct distribution network with three agencies in Conakry. Three new agencies in the country’s largest cities (Labé, Kankan, Nzérékoré) are set to open in 2010. The indirect distribution network works with six distributors. Orange, the only operator with fi ber optic access, aims to become the leading provider of broadband Internet service, which it launched at the end of 2009. Kenya Kenya has a population of 36 million . In December 2007, France Telecom acquired a 51% stake in incumbent Telkom Kenya through its holding company Orange East Africa (OrEA). OrEA is 78.5%-owned by Orange Participations and 21.5%-owned by the Alcazar fi nancial group. In September 2008, Telkom Kenya launched its mobile service, and it is now a fi xed, mobile and Internet operator that provides services to business customers and consumers. Orange is the commercial brand used for all mobile and Internet services. The mobile market is very dynamic and competitive (Orange was the third to join this market, which has four operators). Orange’s strategy is to target top-range consumer services and business services, with help from broad coverage of the GSM and CDMA networks across the country. Orange also operates a network specifi cally for mobile data in the larger cities and towns. In 2009, two submarine cables (TEAM and SEACOM) were opened, and, in 2010, a new cable (EASSY) will be used to develop the fi xed and mobile Internet market. Mauritius Mauritius has a population of around 1.3 million . Mauritius Telecom, which is 40%-owned by France Telecom, is active on the mobile, fi xed, and Internet markets through Cellplus Mobile Communications Ltd and Telecom Plus Ltd. Orange is the only commercial brand used on these three markets. Over 95% of households in Mauritius are connected to the fi xed-line network, of which 20% in broadband, while the mobile penetration rate is over 80%. As the second operator to join the mobile telephony market in Mauritius, after Emtel (a company combining Millicom and a local company), CellPlus Mobile Communications Ltd opened for business in October 1996 and develops its services on GSM 900 MHz and 1,800 MHz bandwidths. It has also provided a GPRS service since December 2004. Since April 2008, CellPlus’s services have been marketed under the Orange brand. 142 2009 REGISTRATION DOCUMENT / FRANCE TELECOM
overview of the Group’s Business 6 OVERVIEW OF BUSINESS Guinea Bissau Orange is currently the undisputed leader in mobile telephony, with around 58% market share. In 2009, Mauritius Telecom launched innovative services (television over ADSL and mobile, mobile Internet through USB keys) and began offering valueadded services (ring tones and premium SMS). As the leader on the fi xed market, Mauritius Telecom offers various voice and data services, both domestically and internationally. It also markets ADSL broadband offers (128 kbps to 2 Mbps) and a multi-play TV over Internet offer (My.T). Mauritius Telecom has been connected to international networks through the SAFE cable since 2002. In 2009, Mauritius Telecom’s investment in the LION cable gave it a second connection point, with the end goal of connecting to the Eassy and EIG cables. Orange has a network of 17 stores and over 5,000 retailers. Niger Niger has a population of 14.1 million . In November 2007, France Telecom, which owns 89.60% of Orange Niger, acquired a comprehensive license in Niger (fi xed, mobile and Internet ). Orange started its commercial activities in June 2008 on a booming telecommunications market, where the penetration rate increased from 13% to 16% between 2008 and 2009. As the last player to enter this mobile market with three operators, Orange became the second operator , with 17% market share. Orange aims to become the reference partner for business customers and broadband Internet access offers. At the end of 2009, just 18 months after it was launched, Orange Niger’s mobile market had 462,000 active customers. Orange Niger is currently the number 2 operator in terms of coverage, with 41% of the total population covered at end 2009. The fi xed and Internet markets show great possibility for development, with the extension of coverage on the still-small network. Orange Niger hopes to become the leading Internet service provider in 2010, by opening new WiMax sites in the country’s main cities and providing custom offers to business customers. Orange Niger has divided its market geographically into six sales areas to make its services more local and customized. Central African Republic The Central African Republic has a population of 4.4 million . Orange Centrafrique, a mobile operator wholly-owned by France Telecom, launched its GSM service in early December 2007, and it also works on the Internet services market. Its mobile technology is exclusively 2G. The mobile market is developing briskly, with a constantly rising penetration rate (from 12% at end 2008 to 15% at end 2009). Orange was the last of four operators to enter the market . At the end of 2009, with a 34.9% market share, Orange moved ahead of Telecel, the fi rst operator to set up in the Central African Republic. Telecel’s strategy is mainly based on building customer loyalty. The two other operators are Moov and Nationlink. Orange’s mobile market counted 189,000 active customers at the end of 2009, almost exclusively prepaid customers since very few people in this country have bank accounts. Orange Centrafrique is continuing to make investments to shore up its position in terms of coverage, primarily along the Bangui- Berbérati corridor, the country’s main economic hub. Orange Centrafrique has a network of two agencies (Bangui and Berbérati) and two franchises (in Bangui), plus 17 distributors and a team of around one hundred traveling salespeople in Bangui who exclusively sell Orange handsets and top-ups. Equatorial Guinea The Central African nation of Equatorial Guinea is geographically split into two parts, one continental region that borders Cameroon and Gabon, and a set of islands, including Bioko (home to the capital Malabo) and Annobón. It has an estimated population of 0.6 million. GETESA, Equatorial Guinea’s incumbent operator, is 40%-owned by France Telecom and 60%-owned by the State. It is active on the mobile and Internet markets. The mobile market is developing briskly, and the competition is concentrated in the two largest cities, Malabo and Bata (continental region). A second operator, Hits, joined the market in November 2009. At the end of 2009, GETESA’s mobile market had 334,000 active customers, up by more than 20% compared with 2008. Orange-GETESA has a direct distribution network of 815 retailers. New offers are set to be launched in 2010, with the introduction of GPRS and the development of SMS-related services. Guinea Bissau Guinea Bissau has a population of 1.8 million . Orange Bissau, a mobile operator 90%-owned by Sonatel, opened its GSM service in May 2007. Orange Bissau works on the mobile (2G), Internet , and fi xed voice markets, using voice over IP technology. The mobile market, which is mainly concentrated on voice use, has seen continual growth, with a penetration rate of around 32% at end 2009. Orange was the last to arrive on this market, 6 2009 REGISTRATION DOCUMENT / FRANCE TELECOM 143
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egistration document France Telecom
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table of contents 8 9 10 11 12 13 1
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nota This Registration Document ser
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3 CONSOLIDATED selected financial i
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4 risk factors In addition to the o
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4 OPERATIONAL risk factors RISKS In
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4 OPERATIONAL risk factors RISKS Fi
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4 LEGAL risk factors RISKS frequent
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4 FINANCIAL risk factors RISKS Cred
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4 FINANCIAL risk factors RISKS Equi
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5 INVESTMENTS information about the
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6 THE overview of the group’s bus
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6 THE overview of the group’s bus
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6 FRANCE overview of the group’s
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11 innovation, research and develop
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14 ORGANIZATION administrative and
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14 STRUCTURE administrative and man
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14 REPORT administrative and manage
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15 RULES compensation and benefits
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15 TOTAL compensation and benefits
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15 COMPENSATION compensation and be
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17 WORKFORCE employees TRENDS The i
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17 WORKFORCE employees TRENDS Priva
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17 ORGANIZATION employees OF WORKIN
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17 employees COMPENSATION Z COMPENS
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17 LABOUR employees RELATIONS Stock
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employees 17 TRAINING The preventio
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20 NON financial information concer
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21 MEMORANDUM additional informatio
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26 DRAFT 2010 shareholders’ meeti
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26 REPORT 2010 shareholders’ meet
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580 2009 REGISTRATION DOCUMENT / FR
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France Telecom Group
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