registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Jordan
Côte d’Ivoire Télécom has also redesigned its range of Internet
offers. Very high bandwidth offers with a package of dedicated
services are available for businesses. Consumers can choose
between offers with limited or unlimited connection times.
Distribution
Orange Côte d’Ivoire has fi ve directly operated stores, an
indirect distribution network comprising 14 exclusive partners,
and 43 franchises. Besides, more than 56,000 retailers stock
Orange products. CIT has a network of 41 directly operated
stores and 22 indirect distributors. It also has another fi ve stores
which offer both Orange and CIT products.
Key Events
Orange launched a segmented range of prepaid offers for
mobiles. Orange and Côte d’Ivoire Télécom intend to pursue
their expansion, particularly in mobile telephony, with innovative
offers such as Orange Money, and in the Internet activity.
Jordan
The Telecom Services Market
Z KEY MACROECONOMIC INDICATORS 2009e 2008 2007
Population (in millions) 6.0 5.9 5.7
GDP growth (%) +3.0% +7.9% +8.9%
Per capita GDP (PPP, $) 5,662 5,537 5,140
Source: IMF, October 2009
With a population of 6 million, Jordan is classed as an emerging
market. Its GDP growth, which ranged from 6.0% to 8.0% per
annum between 2004 and 2007, slowed to 2.2% in 2009.
Z NUMBER OF CUSTOMERS (IN MILLIONS)
5.5
93
+10.3%
6.0
101
The Competitive Environment
28.5%
Umniah
0.1%
Xpress
2009
31.0%
Orange
Z MOBILE MARKET SHARE Zain
2008 2009
Mobile telephony
40.4%
XX
Penetration (as % of population)
Growth rate 2008-2009
Source: Orange estimates
Source: Pyramid Research, December 2009
Orange Jordan is the country’s biggest operator, with a total of
2.6 million fi xed, mobile and Internet customers.
Jordan had 1.8 million Internet customers as of end 2009, an
increase of 18.5% compared with 2008, including 223 thousand
broadband Internet customers. The Internet penetration rate
continued to climb, fi rming from 25.7% in 2008 to 29.8% in
2009. This trend was driven by falling prices for ADSL offers,
the development of WiMax offers and growth in household IT
equipment rates.
The mobile market increased by 9.4%, from 5.4 million to
6.0 million SIM cards, between 2008 and 2009. The mobile
penetration rate is close to 100%. This growth is being buoyed
by the falling cost of communications. It was nevertheless
limited by the impact of the economic slowdown and an
increase in churn.
Jordan has four mobile operators, three of which shared more
than 99% of the market in 2009. Orange ranks second in the
mobile market, with market share of 31%.
The Jordanian telecommunications sector experienced an
intensifi cation of competition in 2009. Operators put together
offers built on price promotions and abundance offers aimed at
specifi c communities.
Orange Jordan obtained a 3G+ license in 2009, with a one-year
exclusive period dating from the commercial launch of services,
which is slated for 2010.
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM