registration document France Telecom 2009 - Orange.com

overview of the group’s business
6
OVERVIEW OF BUSINESS
France
Z KEY EVENTS FOR ORANGE FRANCE IN 2009
April 2009
April 2009
April 2009
May 2009
June 2009
June 2009
June 2009
August 2009
August 2009
September 2009
September 2009
Orange launched TV sur iPhone: a new application downloadable from Apple’s App Store, will enable
Orange customers to access more than 60 live high-defi nition TV channels.
Launch of the Hello multimedia computer pack, suited for newbie seniors with immediate, simplifi ed
access to computer, multimedia, and Internet features.
The site www.orange.com - accessible via PC or mobile handset - is the second-largest business
institutional site in France in two independent studies published by the Swedish fi rm H&H Webranking and
the British fi rm Communicate.
Launch of the first mobile offer in France for Revenu de Solidarité Active (earned income supplement)
recipients.
New iPhone 3G S available.
Launch of a new line of budget mobile telephones, Les occasions, and a program to recover working
mobile phones, seconde vie mobile.
As part of its partnership with the Tour de France 2009 organization, Orange rolled out a fi ber optic network
and provided a WiFi network throughout the course in order to provide roaming call service to the press and
to professionals.
First 3G telephone watch available: fi rst 3G tactile watch available in the world, with subscription to an
Origami plan.
League 1 of the soccer championship in France live on iPhone 3G/3GS.
Launch of a new version of the Orange mobile portal, pooled with the Internet portal, with simplifi ed
ergonomics, new web 2.0 services, real-time information, and remote management of mobile accounts.
Launch of the first “hyper-book” in partnership with Robert Laffont publishing: readers can use
a telephone to scan fl ash codes printed in the margins of the book, and then use them to access the
corresponding Internet content.
6
Outlook 2010
The 2010 economic environment will still be marked by the crisis
with consumers which are more and more price-sensitive.
In addition, competition will increase both on the mobile and
fi xed-line market in particular with the entrance on the market of
Free, the strengthening of virtual operators and the development
of quadruple-play offers.
In this context, Orange will continue its offer-segmentation policy
and strengthen its differentiation through services provided to
customers.
Following the regulatory clarifi cations regarding fi ber, Orange
will pursue its investments to the extent of approximately
2 billion euros by 2015 to cover the entirety of the French territory.
2009 REGISTRATION DOCUMENT / FRANCE TELECOM
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