registration document France Telecom 2009 - Orange.com

6 OVERVIEW
overview of the Group’s Business
OF BUSINESS
Enterprise Communication Services
Offers
The products and services on the business market sold under
the “ Orange Business Services” brand are grouped together in
a portfolio made up of nine product and service families:
■ networks and Internet ;
■ telephony;
■ transfers;
■ convergent solutions;
■ collaborative work;
■ multimedia customer relations;
■ IT solutions;
■ consulting and customer service;
■ professional solutions.
In 2009, Orange Business Services continued its three-prong
global strategy based on:
■ continued investments in networks to give business
customers seamless service continuity and to provide them
with cutting-edge services to meet their new needs;
■ being a leader in IP communication and supporting
customers with their transition by giving them access to
convergent fi xed-mobile and voice-data-video solutions. This
strategic area has brought about rapid development of videoconferencing
and telepresence solutions, which has reduced
travel needs and made organizations more effi cient, and of
Business Acceleration services, which make networks more
effi cient and optimize costs;
■ offering customers real-time business applications so that
they can work together using IP technology and that are
designed to directly meet business issues: customer contact
centers, Machine-to-Machine (M2M) applications, online or
contactless payment solutions, n ew models such as cloud
computing.
Moreover, since corporate responsibility is a key part of its
business customer strategy, Orange Business Services is also
committed to developing products and services in line with its
policy on sustainable development, including the ecological
assessment of handsets, remote monitoring, new collaborative
work tools, and fl eet management.
Finally, Orange Business Services is focusing on developing
service quality and making its offers secure. In 2009, it obtained
three ISO certifi cations for its network security, the quality of its
management system and its process effi ciency.
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2009 REGISTRATION DOCUMENT / FRANCE TELECOM