registration document France Telecom 2009 - Orange.com

overview of the Group’s Business
6
OVERVIEW OF BUSINESS
Egypt
Key Events
February Mobinil launched a prepaid Internet line enabling customers to enjoy fast Internet connections with no
commitment and no monthly bills, and the possibility of topping up their account with the amount of their choice
and no time limit on its use.
June Mobinil launched new rate plans for business customers.
July
Mobinil launched the Alo Baladeyat offer, aimed at Egypt’s rural areas, with special prices reserved for these areas.
September Roaming agreement signed with Zain for the use of Mobinil top-up cards in Egypt.
September Mobinil launched the new iPhone 3GS in Egypt, along with three rate plans (Mobinil iPhone 500, 1000 and 2000).
November Mobinil launched the New Star 1000 unlimited offer, featuring unlimited calls to Mobinil customers 24/7,
and 1,000 minutes of calls to all operators.
December Mobinil launched new prepaid services on BlackBerry.
Outlook
ECMS’s priorities in 2010 are to:
■ maintain its leadership position in the market thanks to the
size of its customer base and the strength of its brand;
■ pursue its transformation plan, building on the excellence of
its network and its technology, cost control combining quality
of service and effi ciency, and the key place of customers in
the organization and processes.
■ strive to gain market share in value on Vodafone by attracting
customers that are major consumers with the introduction of
innovative products (mobile TV, mobile broadband Internet );
6
2009 REGISTRATION DOCUMENT / FRANCE TELECOM
133