registration document France Telecom 2009 - Orange.com

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6 OVERVIEW overview of the Group’s Business OF BUSINESS International Carriers & Shared Services Worldwide Coverage – Mobile Z FRANCE TELECOM GROUP’S MAIN SUBMARINE CABLES Seamless network Cable name Departure - Arrival Number of cable landing points Number of countries Submarine cables Kms Capacity Commissioning TAT-14 USA - Denmark 7 6 15,464 640 Gbps July 2001 SAT 3-WASC-SAFE Portugal - Malaysia 17 15 27,850 155 Gbps April 2002 SEA-ME-WE 3 Portugal - Japan 39 33 39,000 40 Gbps August 2009 SEA-ME-WE 4 France - Singapore 17 14 19,000 640 Gbps December 2005 Japan-US USA - USA 6 2 21,000 641 Gbps August 2001 APCN-2 Americas 2 Brazil - Puerto Rico 9 9 8,330 40 Gbps July 2000 ECFS Tortola - Trinidad & Tobago 13 13 1,625 160 Gbps July 1995 LION Reunion Island - Madagascar 3 3 1,060 20 Gbps*2 November 2009 CBUS USA - Chalwell 3 2 3,200 480 Gbps 2009 IMEWE India - France 10 8 12,018 3,840 Gbps January 2010 ACE France - South Africa 24 24 14,000 1,920 Gbps 2011 UAE Kenya (TEAMS) United Arab Emirates - Kenya 2 2 5,053 120 Gbps December 2009 Atlantis 2 Portugal - Argentina 9 6 12,981 8*2.5 Gbps June 1999 EASSy South Africa - Sudan 8 8 10,500 3*10 Gbps 2 nd half 2010 European Express Network (EEN) For further information see Chapter 8.1.5 Networks. 6.3.7.2 Shared services The New Growth Activities France Telecom has developed new growth activities related to its core business, such as content broadcasting, audience and advertising, and also healthcare activities. Content Orange offers free and paid-for content through Orange-edited channels, packages of paid-for channels, Video On Demand (VOD), music offers and games, with a view to enhancing the appeal of the services by offering customers interactive, nonlinear consumption. Orange distributes content provided by third parties (television, games, music) on fi xed and mobile networks both inside and outside France. Orange also provides its own range of exclusive channels: Orange sport and the fi ve Orange Cinéma séries channels. This activity is seeing strong growth. In 2009 the number of pay packages has increased by 125% and Video On Demand has increased four-fold. Orange Cinéma séries, launched in France in November 2008, is the fi rst television package available on television, computer and mobile phone. Orange Cinéma séries is also the fi rst service to offer on-demand all programs broadcast on the fi ve thematic channels. Orange Cinéma séries offers the general public a service dedicated entirely to the cinema and television series, with a selection of exclusive premieres of major fi lms and unedited series by special arrangement with major program producers such as Warner, HBO, Fidélité and MGM. Through its Orange sport channels, Orange can also bring its subscribers a wide variety of sport content on all its platforms (television, PC and mobile) thanks to an active partnership policy in France and in all countries where the brand is present. Orange is developing new services for its customers with a focus on multi-screen, interactivity and on-demand programs. This strategy is also deployed in other countries where the Orange brand is present, such as Poland, Spain, the UK, Romania, Belgium, Switzerland, Slovakia, Mauritius and Senegal. Studio 37, established in 2007, is a subsidiary devoted to investing in cinematographic rights, through both co-production and the acquisition of catalogue rights. Its mission is to select projects in France and Europe which it can co-fund. In return, it acquires rights which it markets, allowing it to build its own catalogue of fi lm productions. Studio 37 also enhances the diversity of the various cinema content offerings. In 2009 Studio 37 helped launch 17 fi lms including the highly successful “Welcome” which was seen by over one million cinema-goers. The Viaccess group, a France Telecom subsidiary, is market leader in terms of secure access solutions to TV, or IPTV, content. Orange is present in the games market through its sale of games on the orange.fr and goa.com portals. It offers three types of games: Casual Games dedicated to families of arcade games or puzzles, the Mid Range Games on Goa.com which 160 2009 REGISTRATION DOCUMENT / FRANCE TELECOM
overview of the Group’s Business 6 OVERVIEW OF BUSINESS International Carriers & Shared Services can be played on the network without a subscription (such as car racing simulations) and the Massively Multi-Player on-line games which are played on the network and require a subscription. These include Warhammer, Dark Age Of Camelot and combat games in fantasy universes. Audience and Advertising The Internet has now become a mass media, with time spent on-line increasing and gradually catching up with that spent listening to the radio or watching television . As a result, the share of web and mobile advertising will follow suit, to the detriment of traditional media. This expenditure will be bolstered by: ■ non-media advertisers and advertisers on traditional media transferring their budgets to the web; ■ a rebalancing between Internet consumption and advertising expenditure: the web currently generates around 12% of revenue while time passed on the Internet is approaching 20% (S ource: Martin Sorrell, CEO WPP); ■ mobile, which is becoming a strong contender with the explosion of Internet mobile consumption and applications. As a result of these changes, the market will have a tendency to polarize, throwing up two types of major players: ■ highly branded media which will capitalize on their large audience and content quality to offer advertisers top quality, high revenue solutions (traditional offers and branded content) with high levels of compensation; ■ the global players such as Google, Yahoo! and Microsoft, with their multi-country presence, wide reach and comprehensive catalogues of advertising solutions, which will inevitably be used by agencies and advertisers alike. Orange, backed by high audience fi gures in the web and mobile markets, its telecommunications operator position its client knowledge and network management and its ability to forge and implement industrial alliances, is working towards becoming an essential European player in the media value chain by adopting a twofold approach: ■ direct monetization of the agencies and advertisers – essentially within the web and mobile audiences ( either via its own audience or by monetizing the audience of the Orange Advertising Network publishers); ■ indirect monetarization by marketing technology services and solutions to players in the media where digitalization is expected (e.g. television, outdoor and cinema for example). To pursue its growth strategy in this market, in August 2009 Orange took over Unanimis, the UK’s largest exclusive independent digital advertising network. Health An ageing population, an increase in the number of people losing their independence and the number of patients suffering from chronic illnesses make it all the more necessary for health professionals to turn to information and communication technologies to facilitate their daily practices, reduce their costs, improve illness management and strengthen the relationship between doctor and patient. Backed by more than 10 years’ experience in the health sector, Orange is positioning itself as a market leader in the e-health sector, by combining new healthcare technologies with information and communication technologies. Orange Healthcare, the group’s healthcare division, is drawing on its know-how, innovation and technology to develop service packages for the whole sector within a partnership approach. Orange is working in collaboration with numerous health professionals and also mutual insurance companies, retirement homes, care establishments, software publishers, county and regional councils and clubs and associations. The solutions proposed, developed in association with partners who are leaders in their sectors and the expertise of Orange Labs, in France and other European countries, focus on three areas: ■ hospitals, increasing patient comfort and access to information and simplifying the work of the medical team; ■ doctors’ practices, with the remote monitoring of chronic illnesses and on-line appointment systems; ■ at home, with hospitalization and stay-at-home solutions. A wide range of products are already available including the remote payment service which independent professionals such as doctors and nurses can use to send electronic claim forms to health insurance companies for patient reimbursement and convergence and mobility solutions for all healthcare professionals. 6 2009 REGISTRATION DOCUMENT / FRANCE TELECOM 161
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egistration document France Telecom
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table of contents 8 9 10 11 12 13 1
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nota This Registration Document ser
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3 CONSOLIDATED selected financial i
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4 risk factors In addition to the o
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4 OPERATIONAL risk factors RISKS In
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4 LEGAL risk factors RISKS frequent
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4 FINANCIAL risk factors RISKS Equi
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5 INVESTMENTS information about the
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6 THE overview of the group’s bus
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6 THE overview of the group’s bus
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6 FRANCE overview of the group’s
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11 innovation, research and develop
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14 ORGANIZATION administrative and
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14 STRUCTURE administrative and man
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14 REPORT administrative and manage
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15 RULES compensation and benefits
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15 TOTAL compensation and benefits
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15 COMPENSATION compensation and be
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17 WORKFORCE employees TRENDS The i
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17 WORKFORCE employees TRENDS Priva
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17 employees COMPENSATION Z COMPENS
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employees 17 TRAINING The preventio
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26 DRAFT 2010 shareholders’ meeti
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580 2009 REGISTRATION DOCUMENT / FR
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France Telecom Group
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