Undergraduate Catalog - Lake Erie College

SA 203 Sport Marketing and Communications (4 SH)
Semester Offered: Spring
Pre-Requisite(s): MN 200, SA 101
A study of basic marketing and media concepts as they
specifically relate to sports programs and organizations.
Topics include promotions and public relations, sports
consumer behavior, market analysis, marketing information
management, marketing plans, sports journalism,
broadcast communications and sponsorship.
SA 204 Sports Communication (4 SH)
Semester Offered: Fall even years
Pre-Requisite(s): MN 200, SA 101
Sport has been described as “one of the most pervasive
social institutions in the United States” and its importance
can easily be seen in terms of hourly news coverage, personal
conversations, economic contributions, participant
involvement, etc. This course focuses on how the communication
of sports influences perceptions of social reality
and individual and group identity. Our understanding of
various communication concepts and research techniques
will be built through the discussions and applications of
the assigned reserved readings. Cross-listed as CM 204.
SA 205 Sports Facility Planning, Operations and Management
(4 SH)
Semester Offered: Spring
Pre-Requisite(s): MN 200, SA 101
This course explores the management function as it relates
to the operation of sports and recreation facilities, including
public and private venues, non-profit and scholastic
facilities, as well as aspects relative to larger arenas. The
course explores the issues of security, risk evaluation and
management and specific issues relevant to management
of operations in a sports facility.
SA 220 Sport Sociology (4 SH)
Semester Offered: Fall odd years
Pre-Requisite(s): MN 200, SA 101
This course provides students with an understanding of the
social aspects of sport, with emphasis on the interrelationship
of sport and society. Students will be encourages to
think critically on topics such as social values, education,
religion, socialization, mass media, sexism and racism as
they relate to the sports industry. Cross-listed as SO 220.
SA 221 Sport Psychology (4 SH)
Semester Offered: Spring even years
Pre-Requisite(s): MN 200
This course provides students with an introduction to
the application of psychological principles to sport settings.
Topics addressed in the course include motivation,
leadership, anxiety management, teamwork, visualization,
personality issues in sport and performance management.
SA 250/350/450 Internship in Sport Management (1-5 SH)
This course provides the opportunity for students to gain
valuable experience by participating in an actual working
environment in his or her own area of interest. Students
are required to complete 75 hours of work for each credit
hour registered and earned. An Internship Application
must be completed and filed with the Office of Career
Services and Internships.
SA 305 Management Issues in the Sports Industry (4 SH)
Pre-Requisite(s): MN 200, SA 101
Examines management issues as they relate to sports
departments and organizations. Topics include league
operations, governance, the role and impact of the media,
labor/management issues, licensing, financing, resource
planning, strategy, scheduling, program development and
sponsorship. At the collegiate level, topics will include an
overview of the organizational structure of the intercollegiate
athletic department, conferences, Title IX/gender
equity and the NCAA.
SA 311 Sports Events, Promotion and Sales Management
(4 SH)
Semester Offered: Fall odd years
Pre-Requisite(s): MN 200, SA 101
This course is designed to provide students with the theory,
the conceptual framework and the practices associated
with organization, promotion and sales associated with
sporting events and associated products. Content includes
rationale and benefits of promotion and sales, sponsorship
proposals, licensing programs and solicitation of sponsors.
SA 315 Legal Issues in Sports (4 SH)
Semester Offered: Fall
Pre-Requisite(s): SA 101, MN 200
A presentation of the basic legal issues and interpretation of
the law as it applies to sports and recreation. Topics include
contracts, torts, regulation of sports, legal terminology
and legal principles as applied to the administration and
management of sports programs. Emphasis is on identifying
and analyzing legal issues, the implications of those issues
and the options for limiting the liability of sports organizations.
Cross-listed with LG 312.
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