Undergraduate Catalog - Lake Erie College

CM 240 Language in America (4 SH)
Semester Offered: Fall odd years
An examination of the nature and variety of the English
language in the United States. Among the topics to be
considered are the sound system, aspects of grammar and
syntax, regional dialects and Black English and the social
and psychological factors affecting the acquisition and use
of language.
CM 241 Mass Media (4 SH)
Semester Offered: Spring even years
A survey of the forms and uses of contemporary mass
communications and an introduction to some of the
economic, political and cultural issues that have arisen in
response to the media.
CM 250/350/450 Internship in Communication (1-5 SH)
Students are required to complete 75 hours of work for
each credit hour registered and earned. An Internship
Application must be completed and filed with the Office
of Career Services and Internships.
CM 303 Interviewing (4 SH)
Semester Offered: Fall even years
This course is intended for students who wish to understand
interviewing from a communication perspective. The focus is
on reviewing and applying the theory and research related to
the multifaceted process of interviewing and is designed to
fulfill a number of objectives. The basic objective is to create
an awareness of interviewing as a method of investigation;
a method of acquiring information. The method may be as
standardized as surveying or as flexible as ethnography. A
second goal is to help the student in developing the analytic
and communication skills required for effective interviewing.
These goals may be achieved by applying the readings and
discussions to role plays, projects and tests.
CM 304 Advanced Public Speaking (4 SH)
Semester Offered: Spring odd years
Advanced techniques in oral persuasion with emphasis on
rhetorical organization, research techniques and effective
presentation.
CM 320 Principles of Public Relations (4 SH)
Semester Offered: Spring odd years
This course offers an overview of basic public relations (PR)
concepts and techniques used by business, government
and non-profit organizations. Students will read about and
discuss various theories, strategies and techniques of public
relations including, but not limited to, issues management,
image management, employee communications, community
relations, media relations and crisis communications.
Students will also experiment with public relations and
communication skills such as planning selectively targeted
messages, learning various PR writing styles, working with
reporters and staging special events.
CM 335 Tower News II (4 SH)
Pre-Requisite(s): EN 101 or EN 102, sophomore status
The Tower News course is a hands-on course involving the
writing, editing and production of the student newspaper.
The newspaper is an opportunity for all majors to develop
their professional skills by expressing their voices, practice
their writing skills, engaging in interviews, developing their
business skills and recording history. Note: CM 225 and
CM 325 are repeatable up to a total of 12 semester credits
towards graduation.
CM 342 Criticism of Film & Television (4 SH)
Semester Offered: Fall odd years
This course will encourage students to become more
engaged consumers of visual culture. In an increasingly
sophisticated visual environment, both TV and Film require
sharp eyes and critical minds to observe, digest and critically
process the incalculable amount of information we
absorb visually. Even though TV and Film are two different
forms of communication, this course will focus on establishing
a foundation of heightened awareness that students
can apply to various forms of visual communication beyond
TV and Film.
CM 344 The Language of Politics and Propaganda (4 SH)
Semester Offered: Spring even years
A study of the means of rhetorical persuasions specific to
the political process with emphasis on the use of emotional
and ethical appeal.
CM 390 Project in Professional Writing (4 SH)
Students electing the communication emphasis combined
with another discipline will select a suitable topic from that
discipline for research and presentation to an audience
of specialists in the field. Individualized instruction will
involve participation of faculty in communication and in
the chosen discipline.
CM 400 Senior Seminar in Communication (4 SH)
Semester Offered: Spring
This course is the capstone course for the communication
major. The student is expected to develop a written
proposal for a senior thesis which may take the form of
an extended essay or a series of shorter articles. Once the
proposal is accepted, the student is to prepare a manuscript
ready for publication. The course also includes readings and
written assignments on the ethics of journalism. Students
also discuss problems in research methods and in the
identification of audiences.
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