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negative feedback helps you make a clear statement as to what you don't want and what
you want.
Andreas and Faulkner (1998:67) say:"Making your usual negative comment and
then deliberately following it with a positive goal means you'll be ending each thought
with a direction toward what you want, bringing you more into balance."
INFLUENCE OF STRONG VALUES
Again Andreas and Faulkner (1998:67) say people's values are also very
important because they determine "what life means to us, what actions we will take,
what we will move toward or away from." People who become disconnected to their
values loose their motivation quickly and become disappointed. Therefore, persuading
someone means appealing to his values. An experience is also more motivating when
all or most of the sensory modalities are used i.e. the visual, auditory, kinaesthetic,
smell and taste modalities. In this way the experience becomes much more real.
However, within an expenence there may be, according to Andreas and
Faulkner (1998:71), smaller elements or submodalities. For example, say the sub
modalities for the visual modality can be a flat or 3-D image, "a movie or a still picture,
framed or panoramic, clear or fuzzy, etc". A sound can be either high, low, loud, soft,
with differences in tempo, rhythm, location or tonality. It is therefore important to note
that different people are attracted by different submodalities and make use of that
during negotiation and persuasion.
Andreas and Faulkner (1998:92) mention three ways in which people become
aware of their deep values. Firstly, it is when something happens that makes them
uncomfortable, upset or incongruent in any way. That means one of one's values has
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