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View/Open - University of Zululand Institutional Repository

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your adversary may persuade you to concede a rand for<br />

every<br />

rand he concedes. But if he is not prepared to drop the price<br />

you are prepared to pay, he might pretend to be making another<br />

concession by suggesting that you split the difference between<br />

the price that he is asking and the price that you are prepared to<br />

pay. Ifthe seller's asking price is R300 000, and your price is<br />

R150 000 (the maximum you are prepared to is R200 000) the<br />

difference will be R150 000. If you split it you will end up<br />

paying R225 000, which is not a concession for you in actual<br />

terms. Therefore, Fuller suggests that instead <strong>of</strong>negotiating for<br />

a "quid-pro-quo" exchange; rather negotiate for a whole<br />

package.<br />

11. Lastly, it is suggested that if a concession has been made and<br />

accepted a part <strong>of</strong> the agreement, it must be recorded what will<br />

actually take place to ensure commitment to carry it out.<br />

Otherwise it may end up not being carried out.<br />

PERFORMANCEINCENTWES<br />

When concessIOns and prOlllises have been made, the negotiator can be<br />

persuaded to carry out his commitment through incentives because the execution <strong>of</strong> a<br />

project cannot be based on past performances <strong>of</strong>other projects. There are three kinds <strong>of</strong><br />

incentives:<br />

Technical Incentives<br />

These are incentives that are used, according Fuller (1992:182) "to encourage<br />

technical performance that meets or exceeds the agreed upon specifications" For<br />

254

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