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View/Open - University of Zululand Institutional Repository

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In spite <strong>of</strong> that it may be important also to be flexible and make some<br />

adjustments to your approach. However, enough time should be given to such a<br />

thought, especially if it is a point that was not originally meant for discussion. That<br />

would be negotiating in good faith.<br />

Before the start <strong>of</strong> negotiations for democracy in South Africa the government<br />

had been vilifYing the ANC as communists and terrorists. But for the sake <strong>of</strong> the<br />

negotiations they had to change their stance and accept them as legitimate role-players<br />

in the process.<br />

PROJECTING A STRONG NEGOTIATING POSITION<br />

In a negotiation situation it is always advisable to project a strong negotiating<br />

position without using bullying tactics or being pushy because if you are not what you<br />

are projecting, then your opponents can easily see through that. However, if you are<br />

negotiating from a weak position you may be forced to accept unreasonable <strong>of</strong>fers. In<br />

such a situation it may be better not to enter into negotiation at all. A situation may<br />

arise when one goes into negotiation with an opponent that has a distinct advantage e.g.<br />

going to seek a loan from a bank or negotiating with a big organisation. Even in such a<br />

case, if you do not show confidence in yourself and what you to do, you do not stand a<br />

big chance to have your request granted. However, self-confidence alone without good<br />

negotiation skills and a well-planned strategy will not take you far.<br />

Projecting a strong bargaining position IS<br />

about projecting power. Fuller<br />

(1992:27) mentions two kinds <strong>of</strong>power: real power and perceived power. An example<br />

<strong>of</strong> a person with real power is a CEO <strong>of</strong> a company who has the power to hire and fire<br />

employees. His secretary does not have real power, but by virtue <strong>of</strong> being close to the<br />

236

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