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View/Open - University of Zululand Institutional Repository

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the research by Crosby, Evans and Coules (1990) to play a role in the maintenance <strong>of</strong><br />

future interaction. Affective outcomes <strong>of</strong>the negotiation are also believed to determine<br />

whether the implementation will be effective or ineffective.<br />

AFFECT INTENSITY<br />

This is described as one <strong>of</strong> the four fundamental temperaments and is also<br />

known as emotionality. It is characterised by an intense response to stimuli and a deep<br />

experience <strong>of</strong> emotions. During self-presentation and negotiation emotionality can<br />

work negatively in the attempt to neutralise or cover an emotion. But if the aim is to<br />

express an emotion clearly and more intensely, it has a positive result.<br />

Also <strong>of</strong> note is the fact that there are individual differences in emotionality,<br />

which are stable in adulthood. Mfect intensity or emotionality, according to research by<br />

Larsen and Diener (1987) decreases from the age <strong>of</strong> 16 to the age <strong>of</strong> 68. People with a<br />

high emotional state focus more on the affective information and think about it more<br />

than people low in emotionality. Older adults have also been shown to be more able to<br />

control information processing in a less emotional way and can more easily neutralise<br />

masks or suppress their emotions. For negotiation purposes affect intensity <strong>of</strong> the<br />

negotiating partners needs to be taken into account.<br />

UTILISING EMOTIONS DURING NEGOTIATION<br />

Barry (1999:96) defines emotions as the differentiated affect states. They are<br />

short-term and are a result <strong>of</strong>"some identifiable triggering event or condition."<br />

Thompson (1998:175) feels that emotions are essential for negotiation because<br />

they enable people to understand their opponents and achieve their goals. They guide<br />

3[7

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