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3071-The political economy of new slavery

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230 Modern Slavery and Fair Trade Products<br />

Fair Trade: system reproduced<br />

Fair Trade helps to prevent or alleviate <strong>slavery</strong> and slave-like conditions<br />

<strong>of</strong> employment in local projects. Its objectives are more pr<strong>of</strong>ound than<br />

those aimed at codes <strong>of</strong> practice for MNCs and their subcontractors,<br />

such as the ETI. Fair Trade is a partnership between the buyer and supplier,<br />

and joint initiatives in developing countries start from the needs<br />

<strong>of</strong> the supplier’s community. This is in contrast to ETI-type initiatives<br />

that are dependent on the power exercised by supermarkets/Western<br />

buyers to bring about change in their supply chains. Such strategies<br />

may make the lives <strong>of</strong> people even worse, since working in extreme<br />

conditions for little money in the end may be a better option than<br />

having no income whatsoever. For example, when Reebok closed one<br />

<strong>of</strong> its factories where working hours were longer than 72 hours a week,<br />

<strong>The</strong> Economist labelled this ‘corporate social irresponsibility’:<br />

Doug Cahn, the company’s head <strong>of</strong> human rights, talks about values,<br />

fairness and principles, with all the zeal <strong>of</strong> an anti-corporate lobbyist.<br />

He presents the <strong>new</strong>s that Reebok has just decided to withdraw business<br />

from a subcontracted factory in Thailand as a pro<strong>of</strong> <strong>of</strong> corporate<br />

caring. <strong>The</strong> reason: the 400 or so workers employed there to make<br />

shorts and shirts were working for more than 72 hours a week. It is<br />

responsible to press for better standards, but the supply <strong>of</strong> good jobs<br />

matters too. Workers at this Bangkok factory were paid above the<br />

minimum wage, with health-and-safety rights that few local manufacturers<br />

would <strong>of</strong>fer...Since the most ethical way to do business<br />

is to attract investment and <strong>of</strong>fer more people a way out <strong>of</strong> peasant<br />

labour, perhaps this practice should be relabelled corporate social<br />

irresponsibility.<br />

<strong>The</strong> Economist, 2002<br />

Fair Trade attempts to help people out by <strong>of</strong>fering them better alternatives<br />

and not just closing down the available ones. It attempts to create<br />

socio-economic conditions where families would be less vulnerable to<br />

<strong>of</strong>fers from human traffickers to sell their children, and would instead<br />

be able to send them to schools.<br />

Michael Barratt Brown, writing about Fair Trade, says the following:<br />

What then would be the nature <strong>of</strong> a ‘fair trading’ system in the world?<br />

What has to be challenged? And to answer that question one has to<br />

ask first how the world <strong>economy</strong> has come to this condition where

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