Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"3. The benefits to our customers of our world-class products and customer-focused services are thatthey maximize production while minimizing downtime resulting in increased bottom-line profits.''4. The benefits our services and products provide to our clients are measurably increased productivityand performance and effective communications and decision making.5. The benefits our services and products provide to our clients are expanded capabilities to accomplishtheir business missions, goals, and objectives.EXERCISE 21: DESCRIBE THE VALUE ORBENEFITS YOUR CLIENTS WILL RECEIVE FROMYOUR PRODUCTS AND SERVICES 10 YEARS FROMNOWReview the five sample answers to Question 2 above anddocument your own answer in your business plan (seeAppendix B). Describe what benefits you think your productsand services will offer to your clients in order for you to havea highly successful company 10 years from now. Think aboutthe services and products you will be offering—placeyourself in your client's shoes and answer the question, "Howam I benefiting from your offerings?"Page 89Question 3—In 10 Years, What Special or Unique Characteristics of My Products and Services Set Me apart fromthe Competition?In response to the third mission statement question, you will define what is unique or special about yourcompany in Exercise 22. Why will clients purchase your products and services instead of yourcompetition's? It's okay to be bold; remember, this is your dream you're describing. Examples ofresponses to Question 3 follow:1. What distinguishes us from our competition is that we are a one-stop operation—the only source inthe region providing the full life cycle of waste-handling and recycling services and products fromhauling and disposal to processing, manufacturing, and consulting. In addition, we remain at the leadingedge of the waste-recycling technology, and we maintain a constant focus on offering quality productsand services and ensuring customer satisfaction.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (102 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"2. What distinguishes us from our competition is our world-renowned product lines, our qualitycustomer support, our state-of-the-art product-support facilities, and our high level of employeededication and professionalism.3. We outperform our competition because we maintain a currency with new and emerging constructionmethods and materials, the entire staff is oriented to paying attention to details, we are dedicated to ahigh-quality product, and we have a penchant toward achieving client satisfaction.4. What differentiates us from our competition is our sound financial status, reputation for integrity,penchant for customer satisfaction, strong reputation in the marketplace, demonstrated performance onmajor programs, tightly focused business units, highly skilled technical staff, continuing investment inIR&D, high degree of executive availability, our willingness to change, and our highly creativesolutions.5. What distinguishes us from our competition is our proven track record, highly effective andmotivated staff, ability to adapt to the constantly changing environment, high-end products that focuson the leading edge of technology, penchant for client satisfaction, development of niche capabilities,and our unique and proven tools and methodologies to optimize our client's investments.Page 90EXERCISE 22: DESCRIBE THE SPECIAL ORUNIQUE CHARACTERISTICS OF YOUR PRODUCTSAND SERVICES THAT SET YOUR COMPANYAPART FROM THE COMPETITION 10 YEARSFROM NOWReview the five sample answers to Question 3 and documentyour own answer in your Business Plan (see Appendix B).Describe what you think will distinguish you from yourcompetition, in order for you to have a highly successfulcompany 10 years from now. Don't be hampered by the factthat you currently don't have any distinguishingcharacteristics. Remember, you have 10 years to get there,but don't wait. Setting yourself apart from your competition isperhaps one of the most critical strategies you need toimplement in the short term.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (103 of 219)16.02.2005 13:54:23
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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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