Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"• Retain the services of a communications expert.Issue 4. The CEO doesn't communicate effectively with thesenior staff; there is no clear understanding of expectationsbecause we can't get to the CEO.(Table continued on next page)Page 61TABLE 5.1 (Continued)• Hold regularly scheduled senior staff meetings.• Survey the senior staff and determine the issues.• Retain the services of a communications expert.• Have CEO find opportunities to work closer with yoursenior staff.• Have CEO and senior staff attend a leadership andcommunications training program.• In your business plan, clearly define senior managerobjectives—monitor and discuss their progress, and hold themaccountable.Issue 5. We don't communicate; we lack communications up,down, and across the line.• Hold regularly scheduled senior staff meetings.• Hold monthly review of annual objectives meeting (seeChapter 9) with senior staff.• Increase senior management contact and communicationswith employees.• Brief your business plan to all employees.• Create a company newsletter.file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (76 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"• Hold regular (quarterly) all-hands meetings throughout thecompany.• Survey the staff and determine the issues.• Retain the services of a communications expert.Issue 6. The financial well being and future plans of thecompany are held too close to the vest; we don't know howthe company is doing and where it's going.• Develop and implement your business plan.• As part of the business planning process, have CEO sharefinancials with senior staff.• Brief the plan to the entire company.Issue 7. We don't coordinate very well; we don't havesufficient meetings and/or meetings are not run efficiently; noagendas are published and meetings are not regularlyscheduled.• Hold regularly scheduled senior staff meetings (see Chapter10).• Hold monthly review of annual objectives meeting (seeChapter 9) with senior staff.• Create an agenda and distribute prior to each meeting—stickto it.• At beginning of meeting, have chair announce meetingobjective and duration—stick to it.• Get training in running meetings.• Retain the services of a communications expert.file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (77 of 219)16.02.2005 13:54:23
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