Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 168Mission Statement• The mission of (enter your company's name here) is to provide our . . . (see Exercise 20).• The benefits our customers derive from our products and services are . . . (see Exercise 21).• What distinguishes (your company name) from our competition is . . . (see Exercise 22).• Our major marketing strategies are . . . (see Exercise 23).• We are committed to . . . (see Exercise24).Page 1691. Five-year revenue goals—see Exercise 25.2. Five-year profit goals—see Exercise 26.Five-Year Goals3. Five-year customer satisfaction goals—see Exercise 27.4. Five-year competitive distinction goals—see Exercise 28.5. Five-year strategic marketing goals—see Exercise 29.6. Five-year employee commitment goals—see Exercise 30.7. Additional five-year goals—see Exercise31.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (177 of 219)16.02.2005 13:54:23