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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"7 Habits of Highly Effective People, <strong>The</strong> (Covey), 7Small Bus<strong>in</strong>ess Adm<strong>in</strong>istration, 3Small Bus<strong>in</strong>ess Start-Up Guide (Sullivan), 6Small bus<strong>in</strong>esses:and bus<strong>in</strong>ess plann<strong>in</strong>g, 4compared with medium-sized bus<strong>in</strong>esses, 4def<strong>in</strong>ed, 3-4Smith Barney, 82Staff<strong>in</strong>g plans, 10Staff meet<strong>in</strong>gs, 146-147Stakeholders, 81-82Strategic bus<strong>in</strong>ess plan, 8-10def<strong>in</strong>ed, 8, 9-10weaknesses of, 10Strategic elements, 78Strategic market<strong>in</strong>g goals (five-year), 103-104examples of, 103exercises <strong>in</strong>volv<strong>in</strong>g, 104Strategic market<strong>in</strong>g objectives (annual), 118-119example of, 119exercise <strong>in</strong>volv<strong>in</strong>g, 119Strategy:compared with tactics, 10file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Setti...orward_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (217 of 219)16.02.2005 13:54:23

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