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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"Communications plans, 10Companywide issues, 30, 31 , 34-35, 57-72communications, 30, 34, 58-59communications exercises, 59communications response options, 60-61culture, 34, 62-63culture exercises, 63culture response options, 64plann<strong>in</strong>g, 30, 35, 66, 68plann<strong>in</strong>g exercises, 68plann<strong>in</strong>g response options, 69resources, 30, 35, 69-70resources exercises, 71resources response options, 72systems and processes, 63-65systems and processes exercises, 65-66systems and processes response options, 67Competitive dist<strong>in</strong>ction goals (five-year), 102 -103examples of, 102exercise <strong>in</strong>volv<strong>in</strong>g, 103Competitive dist<strong>in</strong>ction objectives (annual), 118 -119examples of, 118exercise <strong>in</strong>volv<strong>in</strong>g, 119file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Setti...orward_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (204 of 219)16.02.2005 13:54:23

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