Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 83EXERCISE 19: CREATE A VISION STATEMENTReview the list of vision statements presented in thepreceding text to gain a sense of what companies are sayingto the world about themselves. Develop several differentvision statements for your company and write them on thecover of your business plan (see Appendix B). Share thesecandidate visions with others and get their comments andsuggestions in order to finalize your vision statement.What Your Vision Statement AchievesThe vision statement, the business plan's first element, is a bold message directed toward yourcustomers, employees, and stakeholders. It clearly and concisely expresses the vision of your company.The vision statement is the precursor to the next part of the plan—the mission statement.Developing the Mission Statementfile:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (97 of 219)16.02.2005 13:54:23