Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"companywide, 31, 34-35function-specific, 31-33, 37 -55identification of, 23-25major categories of, 11, 25 -26in medium-sized companies, 25, 27in small companies, 25, 27in start-up companies, 25See also Companywide issues;Function-specific issues; specific issuesKKitchen Aid, 82MManagement and operations issues, 30, 33, 50-53defined, 33exercises involving, 51-52listed, 50-51response options listed, 52-53Management by objectives, 146Management reviews:of action plans, 135, 137of annual objectives, 138Mancuso, Joseph R.:and How to Start, Finance, and Manage Your Own Small Business, 84file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (212 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"and How to Write a Winning Business Plan, 6Manufacturing plans, 10Marketing and sales issues, 29, 32-33, 39-46defined, 32-33exercises involving, 42-43listed, 39-42response options listed, 43-46Marketing plans, 10Maxwell House, 82Medium-sized businesses:and business planning, 4compared with small businesses, 4defined, 4Microsoft,82Page 210Mini-implementation plans, 144-146Miniplans. See Mini-implementation plansMission statements:defined, 78, 83-85development of, 83-85exercises involving, 87, 88 , 90, 92, 93file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (213 of 219)16.02.2005 13:54:23
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